 NBCU Olympics Case Study: Measuring Audience, Revenues
Elise Simmons, 4/6/2012
EXECUTIVE SUMMARY:
How can major sports events like the Olympics drive cross-platform video audiences and revenues? BIA/Kelsey analyzes a case study of NBC Sports coverage of the London Olympics and presents possible upside for local online and mobile video sports content offered by broadcasters and publishers trying to increase audiences, particularly in younger demographics.
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