 Local Commerce Monitor Wave 15: Core Survey Highlights
Steve Marshall, 1/26/2012
EXECUTIVE SUMMARY:
Summary: This is the first in a series of reports BIA/Kelsey is building from our Local Commerce Monitor Wave 15 survey data and analysis. Here we present top-level findings from the LCM Wave 15 Core Survey about SMBs’ ad spend, media usage, Web presence and sales channels. These findings are relevant to all our Continuous Advisory Services clients. In future reports, we will offer more specific data and analysis tailored to each of our six advisory services.
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