Vertical Strategies for Effective Social Media Engagement
Elise Simmons, 2/1/2012
Summary: Business verticals recognize the need to “socialize” with their consumer base via social media platforms and tools. Facebook, Twitter and YouTube are the most common networks, but each vertical’s engagement strategy is different, based on its target audience and objectives. In this Advisory, we examine the social content and engagement strategies of specific brands within three business segments: auto (Cars.com), real estate (Trulia) and shopping (Money Saving Queen). Our analysis highlights each brand’s strategy, fulfillment challenges and metrics for success.
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