 Vertical Strategies for Effective Social Media Engagement
Elise Simmons, 2/1/2012
EXECUTIVE SUMMARY:
Summary: Business verticals recognize the need to “socialize” with their consumer base via social media platforms and tools. Facebook, Twitter and YouTube are the most common networks, but each vertical’s engagement strategy is different, based on its target audience and objectives. In this Advisory, we examine the social content and engagement strategies of specific brands within three business segments: auto (Cars.com), real estate (Trulia) and shopping (Money Saving Queen). Our analysis highlights each brand’s strategy, fulfillment challenges and metrics for success.
 .
Clients may login now to access full report.
Copyright © 2012 BIA/Kelsey. All
Rights Reserved.
This published material is for internal
client use only. It may not be duplicated or distributed in any manner
not permitted by contract. Any unauthorized distribution could result
in termination of the client relationship, fines and other civil or criminal
penalties under Federal law. BIA/Kelsey disclaims all warranties
regarding the accuracy of the information herein and similarly disclaims
any liability for direct, indirect or consequential damages that may result
from the use or interpretation of this information.
|
