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MLM App Development Success Factors: Best Practices From the Field


Michael Boland, 6/21/2012

EXECUTIVE SUMMARY:

There are a series of mobile applications that represent best practices in disrupting market sectors or creating new ones. The common thread is most of the apps don’t simply port over a desktop experience, but rather build on the “mobile first” principle. These are products built specifically for the form factor and evolving ways it’s being used. They cross different categories and use cases such as gaming, local search, entertainment and utilities. In some cases, there are traits common to their success and certain patterns emerge. Such traits include clever utilization of touch, location awareness, accelerometer and cloud computing. This Advisory seeks to identify those patterns, profile the apps and explain why they are worthy of ongoing attention.


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Copyright © 2012 BIA/Kelsey. All Rights Reserved.
This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under Federal law. BIA/Kelsey disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.


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