Mobile Ad Revenues by Platform
Michael Boland, 2/16/2012
This Client Inquiry Brief presents BIA/Kelsey’s calculation of how mobile advertising revenues break down by operating system. There are two ways to present this analysis:
1. Total ad revenues generated (money spent by advertisers)
2. Revenues derived by app developers
The difference between the two is a function of ad network arbitrage. The first figure is our forecast for total mobile ad revenues, while the second subtracts ad network margins.
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