 Sizing Up Google’s Mobile Ad Revenues
Michael Boland, 1/30/2012
EXECUTIVE SUMMARY:
Summary: In early March BIA/Kelsey’s will publish its next U.S. mobile ad forecast, projecting revenues through 2016. Because Google is such a large and influential player in mobile advertising, this document examines the company’s past and estimated future mobile revenues, including projections made by others. Leading up to our own forecasting process, this will be a key piece of the puzzle.
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