 Profile: Cardlytics and the Banks’ Role in Loyalty/Reward Programs
Peter Krasilovsky, 8/23/2012
EXECUTIVE SUMMARY:
Cardlytics is providing a card-linked loyalty and rewards solution for banks and currently has three major customers: Bank of America, Regions Bank and PNC. Altogether, Cardlytics reaches about 75 million households. The company has raised $58 million, the highest level of funding of the six bank-affiliated loyalty players. It populates its network with offers from national, regional and local merchants, and has documented major boosts in new customer acquisition and merchant loyalty from its programs.
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