 Groupon’s Merchant Products Push: The MLM Interview with VP Mihir Shah
Peter Krasilovsky, 7/25/2012
EXECUTIVE SUMMARY:
Groupon still gets the lion’s share of its revenue from deals. While the company is still growing rapidly – revenues were up 89 percent to $559.3 million in Q1 from the previous year -- it is reinforcing its value to consumers and merchants with mobile services, merchant features, and new verticals. This Advisory summarizes an interview with Mihir Shah, Groupon’s VP/GM-Mobile, conducted at BIA/Kelsey’s recent Mobile Local Media event in San Francisco.
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