CardSpring: The Challenges of Creating a ‘Universal Commerce’ Platform
Peter Krasilovsky, 7/3/2012
Loyalty services that seek to become “Deals 2.0” might be stunted by the complex task of integrating transactions and customer information data coming from multiple sources. The end result could be a network of fragmented services unless a universal platform is developed. The development of such a platform is the goal of CardSpring, a start-up launched earlier this year by platform vets and backed by Silicon Valley players.
Clients may login now to access full report.
Copyright © 2012 BIA/Kelsey. All
This published material is for internal
client use only. It may not be duplicated or distributed in any manner
not permitted by contract. Any unauthorized distribution could result
in termination of the client relationship, fines and other civil or criminal
penalties under Federal law. BIA/Kelsey disclaims all warranties
regarding the accuracy of the information herein and similarly disclaims
any liability for direct, indirect or consequential damages that may result
from the use or interpretation of this information.