 CardSpring: The Challenges of Creating a ‘Universal Commerce’ Platform
Peter Krasilovsky, 7/3/2012
EXECUTIVE SUMMARY:
Loyalty services that seek to become “Deals 2.0” might be stunted by the complex task of integrating transactions and customer information data coming from multiple sources. The end result could be a network of fragmented services unless a universal platform is developed. The development of such a platform is the goal of CardSpring, a start-up launched earlier this year by platform vets and backed by Silicon Valley players.
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