 Q2 2012 Competitive Benchmark Update: Presence, Engagement & E-Commerce
Celine Matthiessen, 6/28/2012
EXECUTIVE SUMMARY:
In this competitive benchmark update for the second quarter of 2012, BIA/Kelsey uses a series of matrices to indicate product/feature availability for more than 135 interactive and traditional media players in the areas of presence, engagement and e-commerce. The Excel attachment provides the above-mentioned matrices and offers a worksheet to show the updates by player that have occurred in the past quarter. The HTML version below also offers the updates by player.
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