 FindnSave: Bringing a Silicon Valley Mind-Set to Newspaper Shopping
Peter Krasilovsky, 5/2/2012
EXECUTIVE SUMMARY:
A big chunk of the newspaper industry has invested in FindnSave, a new shopping site in 114-plus markets. This week it announced the appointment of MerchantCircle Founder Ben T. Smith IV as its CEO. Smith told BIA/Kelsey that FindnSave will now serve “two constituencies — and newspapers aren’t one of them.”
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