 Yahoo’s Shift to Marketplaces (and Big Data)
Peter Krasilovsky, 4/25/2012
EXECUTIVE SUMMARY:
After 10 years of shifting strategies unsuccessfully around media and search, Yahoo is hoping big data will help restore its leadership position, as marketing dollars increasingly shift from advertising to transactions. Yahoo’s thinking is that marketers will seek to leverage its worldwide user base of 700 million and pay it a premium to analyze usage data, develop marketing campaigns and complete transactions.
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