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MKT Presence, Engagement & E-Commerce: A New Competitive Benchmark Report


Celine Matthiessen, 4/13/2012

EXECUTIVE SUMMARY:

In this competitive benchmark report, BIA/Kelsey uses a series of matrices to indicate product/feature availability for 132 leading interactive and traditional media players in the areas of presence, engagement and e-commerce.


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Copyright © 2012 BIA/Kelsey. All Rights Reserved.
This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under Federal law. BIA/Kelsey disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.


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