 ‘Accountable Advertising’: Applying QR Codes to Traditional Media
Peter Krasilovsky, 4/5/2012
EXECUTIVE SUMMARY:
QR codes can connect users of traditional media to special Internet pages, which can engage them and even provide a marketplace of goods and services. Theoretically, they provide the best of all worlds — the reach of traditional media and the accountability of digital media. But what are some of the issues with QR codes and their adoption as advertising and e-commerce tools?
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