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ILM BIA/Kelsey’s updated 2011-2016 U.S. Local Media Forecast project


Michael Boland, 11/2/2012

EXECUTIVE SUMMARY:



BIA/Kelsey’s updated 2011-2016 U.S. Local Media Forecast projects moderate growth in the overall local ad market during the five-year forecast period. The continuing economic sluggishness has led to a slight pull back in our 2012 advertising revenue forecast, despite the boost provided by election-year advertising. By 2016 BIA/Kelsey expects digital revenues to account for more than a quarter of U.S. local media advertising. This document also features our forecast for mobile advertising, including breakouts for national and local mobile advertising, and advertising by sources. BIA/Kelsey expect mobile local advertising to grow from less than 1 percent of total local advertising in 2011 to more than 3 percent in 2016.


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Copyright © 2012 BIA/Kelsey. All Rights Reserved.
This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under Federal law. BIA/Kelsey disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.

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