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ILM SMB Intentions Regarding Specific Products and Services


Matt Booth, 5/30/2012

EXECUTIVE SUMMARY:

Every year, we ask small-business owner operators what products and services they want to buy over the next 12 months in our Local Commerce Monitor study. This Advisory, an extract of data from LCM Wave 15, highlights those products and services. Used in conjunction with sales and product planning, it is a powerful market indicator of where to focus resources for anyone interested in selling advertising products to the small-business market.


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Copyright © 2012 BIA/Kelsey. All Rights Reserved.
This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under Federal law. BIA/Kelsey disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.

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