SMB Intentions Regarding Specific Products and Services
Matt Booth, 5/30/2012
EXECUTIVE SUMMARY:
Every year, we ask small-business owner operators what products and services they want to buy over the next 12 months in our Local Commerce Monitor study. This Advisory, an extract of data from LCM Wave 15, highlights those products and services. Used in conjunction with sales and product planning, it is a powerful market indicator of where to focus resources for anyone interested in selling advertising products to the small-business market.
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