Another Look at SMB Online Spending: LCM Waves 13-15
Steve Marshall, 4/4/2012
One of the most widely watched benchmarks of SMB spending on advertising and marketing is the proportion spent on digital/online media. There is a common belief that this benchmark is trending steadily upward at the expense of traditional media. In fact, the findings from the past few waves of BIA/Kelsey’s Local Commerce Monitor survey (2009-2011) reveal a more complex picture, which we explore in this Client Inquiry Brief.
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