 Interactive Local Media: Analyst Picks and Predictions for 2012
Matt Booth, 1/5/2012
EXECUTIVE SUMMARY:
Summary: Each year BIA/Kelsey predicts the next 12 months’ events and market conditions across each of its programs. What follow are our 2012 predictions for Interactive Local Media, each with a top-line statement of “what to watch for.” Also included are last year’s predictions and outcomes with a scorecard to see what we got right and what we missed.
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