Data Platforms, Strategic Consulting, Valuations (1)

BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.

Current Insights & Analysis

Leading Local Insights Podcast Episode 12: Cookies, Privacy, and the Future of Data

With changes in data and privacy laws along with policy changes in Google’s support for 3rd party cookies and Apple’s ID for Advertisers, marketers are facing a heavy lift to help clients navigate data, technology, and marketing outcomes. In this podcast, BIA’s Rick Ducey speaks with Brock Berry, President and Founder of AdCellerant, a digital marketing services firm. Brock explains how agencies like AdCellerant are being asked about identity graphs, audience targeting and the new age of privacy. Brock also offers his best advice on how marketers are dealing with privacy and the future of data.

Learn More and Listen.

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Radio Revenues Fell to $9.7B in 2020, As Pandemic’s Toll on the Industry Affected Local Radio Stations

As anticipated, the radio industry took a very big hit in 2020 due to the pandemic and subsequent cutbacks in overall spending activity. According to the first quarter edition of BIA Advisory Services’ 2021 Investing In Radio® Market Report over-the-air advertising revenues dropped to $9.7 billion, a -23.6 percent decline from $12.8 billion in 2019. Digital ad revenues at stations demonstrated their continued strength, though, posting only a slight decline to $939 million in revenues in 2020 versus $1 billion in 2019.  

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Radio Station Revenue 2016-2022

BIA Advisory Services and SalesFuel Launch Digital Series Focused on Examining Key Business Verticals

Of the $137.5 billion BIA Advisory Services estimates for total local advertising spending this year, an estimated $61.5 billion (or 44.7 percent) will come from digital media. The continued growth and opportunities in digital will be the focus of a Local Digital Event Series co-produced monthly by BIA and SalesFuel.

Read More.

2021-Local-Digital-Event-Series

As the coronavirus continues to significantly impact the U.S. economy, BIA adjusted its revenue projections for 2020 local advertising in August 2020.

The report,  Advertising Revenue in an Uncertain COVID-19 Environment: BIA’s Updated 2020 Local Ad Forecast, examines of the effect of the pandemic on local advertising spend across media and business verticals.

Details here.

BIAForecastUpdateAug2020

Local Media Watch Blog

Transaction Activity (as of April 30, 2021)

Transaction Update for Television and Radio (Year-to-Date): 

$ 1 M
TV Transaction Value
$ 48 M
Radio Transaction Value
37
# TV Stations Sold
369
# Radio Stations Sold
Recent Reports
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MEDIA ACCESS PRO

Instantly access broadcasting and publishing industry data with BIA’s data software service, MEDIA Access Pro.

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VALUATIONS/APPRAISALS

Quality media valuations and asset appraisals that support business opportunities.

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Industry expertise for developing strategies that create new and sustainable growth.

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