U.S. local advertising revenues are projected to reach over $146 billion in 2016. Is your business organized and positioned to earn a share of this opportunity?

BIA/Kelsey helps companies competing in today’s interactive local advertising and marketing environment define and capture their best opportunities.

News
Conferences

BIA/Kelsey NEXT, Dec. 5-7, Boston, MA

Join us for our premiere event focused on understanding, mastering and strategizing the next waves of technology usage, integration and implementation in local digital media.

Research

The opportunities and hurdles for the local television industry are examined in the report, Local Television Stations: Maintaining an Important Presence in 2016 & Beyond. Topics covered include the competitive media landscape, influence of consumer viewing options, and the variety of revenue streams being pursued.

Local Media Watch Blog

Highlighted Research
The Next Era of Search: Video Insight Briefing

Apps now consume about 80 percent of consumers’ time with mobile. This has big implications for Google, as traditional browser-based search is being displaced to some degree.

What does this mean for local media companies and tech startups in the local space? How is search transforming in the smartphone era?

Video Insight Briefing: The Next Era of Local Search, answers these key questions, unpacking key drivers and variables.

Publish-or-Perish-Report-Cover-PGN
Special Report

Driving top-line growth is the number one CEO mandate to the CMO, according to Forbes Insights research.

However, most marketing executives struggle to achieve that objective. This research-based report provides actionable insights for CMOs and others looking for new and more effective models for marketing and advertising.

Read report