BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
Webinar: U.S. Local Radio: State of the Industry Now and 2021
As local economies move into their phased re-openings, consumers are increasing their rate of spending intentions for businesses in different verticals. BIA examined what this means for local Radio during this webinar.
Watch this webinar for an assessment local Radio ad revenue, to hear about how audio trends are creating new opportunities and to get sales training tactics for approaching different business verticals.
Selling Digital Marketing Services to Local Businesses
BIA hosted this webinar with SalesFuel to examine how to prepare to sell local digital marketing services. Broadcast executives Stephanie Slagle from Graham Media Group and Mike Hartel from Alpha Media both shared digital success stories.
Top TV Stations
BIA’s annual list of the Top 30 groups – ranked by total revenue – reveals rankings haven’t changed much since last year.
The top 5 slots remain unchanged and only seven of the top 20 changed, and each by only one position, up or down.
The rankings are based on ad revenue plus retrans revenue to estimate total station revenue.
Click here to view rankings.
Three Phases of COVID-19 Recovery with Data and Analytics
BIA and Revenue Analytics have combined their data to track the impact COVID-19 is having an impact on media inventory, demand, and pricing strategies, and offer details on the three phases of recovery.
Read the analysis here.
Transaction Update for Television and Radio (Year-to-Date):