BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
- Baltimore-Washington Local Ad Spend
- New State-of-the-Industry Radio Reports
- Advanced TV Webinar
- U.S. Local Ad Forecast 2018
Local Ad Spending in Baltimore-Washington Will Top $7.9B in 2018; Led by Retail, Finance/Insurance and General Professional Services, According to BIA Advisory Services
LOCAL IMPACT DC event on May 10 will examine nationwide and local advertising spending, media trends, digital, and advertising technologies
CHANTILLY, Va. (April 12, 2018) Local advertising spending in the Baltimore-Washington metro area will reach $7.9 billion in 2018 across markets in D.C, Maryland, and Virginia, according to BIA Advisory Service’s 2018 U.S. Local Advertising Forecast. The top six vertical market categories, which include retail, financial/insurance services, general professional services, automotive, restaurants and wireless telecommunications carriers (except satellite), represent more than 73 percent of the ad revenue, with total local spending going across traditional and online/digital media. BIA will present the firm’s local and nationwide advertising intelligence at LOCAL IMPACT DC on Thursday, May 10 at the National Association of Broadcasters (NAB) Headquarters in downtown D.C.
Local Radio Stations Now Rank Fifth Most Significant Local Advertising Platform as Overall Ad Revenue Dipped Slightly from Prior Year to $13.87 B in 2017
Two new BIA reports examine the state of the radio industry to explain the effect of new audio competition, audience levels, programming trends, transactions and provide market profiles of Nielsen Audio-rated stations.
CHANTILLY, Va. (April 5, 2018) – The digital advertising income of U.S. radio stations had a decent rise in 2017, as the industry reported a 9.7% percent increase in online revenues, compared with a slight decline in over-the-air income of 2.0 percent, according to the first quarter edition of BIA Advisory Services’ 2018 Investing In Radio® Market Report. Overall the industry experienced a 0.2% drop from 2016 to end the year at $13.87 billion. In terms of transactions, the volume was the highest since 2011, with 752 stations being sold at a value of $3.32 billion.
The local TV market will finally see significant advanced TV deployments in 2018, at scale.
Join us on Wed., April 18 at 2 pm, to hear directly from industry leaders who will discuss smart TV, OTT, and cross-platform solutions. You’ll learn where initiatives stand and what we’re expecting to see this year.
- Frank Friedman, President, Publicis Media Exchange
- Eric Mathewson, CEO/Founder, WideOrbit
- Sarah Foss, Chief Product Officer, Advertising Management Systems, Imagine Communications
- Lorne Brown, CEO, Operative
BIA Advisory Services Forecasts U.S. Local Advertising Revenues to Increase 5.2 Percent in 2018 to $151.2B; Largest Annual Increase in Five Years
BIA’s new advertising forecast reveals that a mixture of a robust economy, a competitive political landscape and significant growth in mobile/social media will combine to drive a notable increase in local advertising revenue next year.
– Mark Fratrik, SVP and Chief Economist BIA