BIA/Kelsey offers research and consulting services focused on local traditional and digital media, advertising and marketing.
MediaMax Network and BIA/Kelsey Partner to Deliver Critical Perspective on Local Advertising Landscape
MediaMax and BIA/Kelsey present key findings about national advertisers’ increasing investment in local activation May…
A new insight report, “The Rise of Advanced TV Platforms: Programmatic TV, Addressable TV and Contextual Audience Networks,” examines three different parts of the advanced TV ecosystem: addressable TV, programmatic TV and a grouping this report defines as “contextual audience networks” (CAN).
- BIA/Kelsey Forecasts Local Video Market Set to Grow $5.4 Billion by 2021 June 16, 2017BIA/Kelsey’s announced at Vidweek’s Programmatic Summit and in its new insight report, The Rise of Advanced TV Platforms, that its updated (June 2017) local video forecast calls for linear and digital video platforms to grow by $5.4 billion from $31.9 billion in 2017…
- Entertainment Small Businesses Spending Close to Half of Their Ad Dollars on Digital June 14, 2017Entertainment small businesses lead the way in committing more ad dollars to their digital marketing, more than any other vertical, Small businesses in the entertainment* vertical are allocating nearly half of their advertising budget to digital advertising, according to data…
- Home and Trade Small Businesses Still Value Traditional Media May 31, 2017Despite the strong growth of digital and mobile media advertising, small businesses in the Home and Trade vertical (construction/contracting, plumbers, HVAC, etc.) continue to prefer traditional media channels for advertising and promotion, according to data from BIA/Kelsey’s Local Commerce Monitor™ survey…
- Webinar Replay: Call Commerce in the Age of AI May 26, 2017The art of tracking, analyzing and optimizing inbound phone leads — also known as call commerce — has taken on new life with advancements in AI. The process of extracting meaning and insights from spoken dialogues is getting smarter by the…
The digital advertising income of U.S. radio stations continued its ascent in 2016, as the industry reported a 14 percent increase in online revenues, compared with only a slight bump in over-the-air income, according the first quarter edition of BIA/Kelsey’s 2017 Investing In Radio® Market Report.
Washington, DC all-news station WTOP-FM was the top revenue-generation station, taking in $67.5 million in advertising revenues as the overall industry over-the-air advertising revenue stayed relatively flat at around $14.1 billion. The news-talk category experienced an overall improvement in 2016, likely due to the presidential year.
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BIA/Kelsey publishes an ongoing series of reports that provide a full range of data and insights from our proprietary Local Commerce Monitor™ (LCM) survey.
A recent report covering TV and Cable Advertising and Small Businesses examines SMBs that use TV or cable advertising and reveals their current and future usage of and spending on media, digital platforms and key marketing programs.
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