BIA/Kelsey helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.

Current Insights & Analysis

The triad of Data, Intelligence, Channels for marketing to small and medium-sized businesses (SMBs) is inexorably linked to data quality. Poor data results in poor execution and results.

What’s the solution? Many are turning to next generation intelligent data solutions. Download the report, Media Firms & Marketers Win More SMB Clients, for a two-fold examination:

  • Understanding the SMB Market for Digital Advertising Services
  • Channels, Intelligence, Data for Selling into the SMB Market

The report includes multiple key “SMB Marketer Implication” takeaways and offers two in-depth case studies examining effective ways to connect with SMB businesses to grow revenue.

The report is offered free, compliments of Radius.

Radius-Shopping-Cart-Cover-800x800

Based on new survey findings of business advertisers, Plus Spenders advertisers (businesses spending more than $25,000/year) are using an average of 17 different media channels for their advertising and promotion.

“Over 85 percent of Plus Spender advertisers indicated they are already using some form of mobile advertising, and they intend to increase that usage next year by focusing on areas such as mobile search, mobile websites and mobile display,” commented Celine Matthiessen, VP Analytics and Insights.

BIA/Kelsey’s LCM, Wave 21 reports can be purchased a la carte in the BIA/Kelsey eStore. Subscribers of BIA ADVantage can view the research from the online dashboard found here.

The new wave of BIA/Kelsey’s Local Commerce Monitor™ (LCM) Wave 21 completed in the third quarter of 2017, indicates that SMBs intend to allocate 62.2 percent of their budget to digital media to promote their businesses next year. Read more public findings.

The LCM survey tracks SMB advertising and marketing spending, web footprint, media performance assessments, and opinions about key topics like emerging media and sales channels. For this survey, “SMB” is defined as a business having from 1 to 100 employees.

Subscribers of BIA ADVantage can login to view new research reports detailing the intentions and plans of TV/Cable advertisers and the advertising intentions of Plus Spenders (those spending more than $25,000/year) and Core advertisers (those spending less than $25,000/year). Research available for individual purchase

LCM Logo 2015 FINAL-01
42% of tv/cable advertisers are franchisees.
Profile of TV/Cable Advertisers

In the report, TV & Cable Advertising & Small Businesses, BIA details the activities and spending intentions of advertisers that use TV and cable advertising.

How much will small and medium-sized businesses (SMBs) spend next year? What are their top priorities for 2018? Subscribe to BIA ADVantage to get complete insights into the advertising and marketing plans of SMB advertisers.
More about BIA ADVantage.

Recent Reports

Local Media Watch Blog

Transaction Activity (as of 9/2017)

BIA/Kelsey tracks the value of transactions in TV and radio and the number of stations sold in each industry on a monthly and year-to-date basis. View all the details.

$ 4528 M
TV Transaction Value
$ 384 M
Radio Transaction Value
81
# TV Stations Sold
607
# Radio Stations Sold

“Transaction activity was somewhat slow in September, but there were some radio station sales. With new ownership rules deregulation expected in November, we would not be surprised to see an increase in station sales activity.”

fratrik

– Mark Fratrik, SVP and Chief Economist BIA/Kelsey

Products & Services Quicklinks

MEDIA ACCESS PRO

Instantly access broadcasting and publishing industry data with BIA’s data software service, MEDIA Access Pro.

PRODUCT DETAILS

VALUATIONS/APPRAISALS

Quality media valuations and asset appraisals that support business opportunities.

QUALIFICATIONS & TEAM

STRATEGIC SERVICES

Industry expertise for developing strategies that create new and sustainable growth.

FOCUS AREAS & CASE STUDIES