U.S. local advertising revenues are projected to reach over $146 billion in 2016. Is your business organized and positioned to earn a share of this opportunity?
BIA/Kelsey helps companies competing in today’s interactive local advertising and marketing environment define and capture their best opportunities.
BIA/Kelsey Report Evaluates CBS Radio as It Approaches IPO
New, 60-plus-page report offers insights into the local advertising marketplace, the radio industry, CBS Radio…
BIA/Kelsey NEXT, Dec. 5-7, Boston, MA
Join us for our premiere event focused on understanding, mastering and strategizing the next waves of technology usage, integration and implementation in local digital media.
The opportunities and hurdles for the local television industry are examined in the report, Local Television Stations: Maintaining an Important Presence in 2016 & Beyond. Topics covered include the competitive media landscape, influence of consumer viewing options, and the variety of revenue streams being pursued.
- BIA/Kelsey LIVE, Episode 2: Are You Ready for Some Football? September 23, 2016Twitter’s now an NFL broadcaster, Google enters the Messaging wars, and Marchex unwinds the advertising world’s “last click attribution” dilemma. These were the topics of this week’s BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of analysts and guests, we’ll…
- BIA/Kelsey Bytes: Avoiding ‘Last Click Attribution’ for Phone Calls September 22, 2016BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week’s post left off. The report can be downloaded for free here.…
- SMBs are All About Results (video) September 20, 2016Traditional digital advertising models no longer work for SMBs, according to GotU‘s Amedeo Guffanti. New standards in the local advertising landscape require more tangibile results. Guffanti recently demonstrated these principles at BIA/Kelsey ENGAGE through the lens of a social ad case…
- Will CBS Radio Become the Big Kid on the Radio Block? Evaluating the Upcoming IPO September 20, 2016BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, CBS Radio as it Approaches IPO: Industry Position, Competitive Assessment, Valuation Estimates. CBS Radio Inc. (“CBS Radio”) is in the process of being spun out…
CBS Radio Inc. (“CBS Radio”) is in the process of being spun out of CBS Corporation into a standalone publicly traded entity. It’s a fascinating moment for the industry as the comparisons between the new standalone radio group and existing players inevitably begin.
It made us wonder what the potential success for CBS Radio could be and if they have the potential to become the face of publically traded radio groups because of their size and profitability.
We examine in a new report and blog post.
Driving top-line growth is the number one CEO mandate to the CMO, according to Forbes Insights research.
However, most marketing executives struggle to achieve that objective. This research-based report provides actionable insights for CMOs and others looking for new and more effective models for marketing and advertising.