Data Platforms, Strategic Consulting, Valuations (1)

BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.

Current Insights & Analysis

Automotive Advertising to Reach $15.8 Billion in 2020

The Auto industry will spend more in 2020 on local advertising. In its latest vertical industry report, “Automotive Industry: Insights Into Local Advertising 2020,” BIA Advisory Services estimates that businesses in the automotive vertical will spend $15.8 billion on local advertising in 2020 across 16 media.

Traditional media will receive the larger share of the ad spend, followed by digital media.

More on the 2020 estimates here.

Purchase full report here.

Auto-Ad-Report-Nov2019

U.S. Local Advertising Revenue to Exceed $161B in 2020, According to BIA Advisory Services’ Forecast

In its newly released U.S. Local Advertising Forecast 2020, BIA Advisory Services estimates total local advertising revenue in the U.S. will reach $161.3 billion in 2020, up from $152.5 billion this year, representing a growth rate of 5.8 percent.

Traditional media revenue will account for 58.5 percent of total local advertising in 2020 at $94.4 billion, increasing with the help of political spend from $93.2 billion in 2019. Online/digital revenue will grow to $66.9 billion in 2020, or 41.5 percent of total local media revenue, up from $59.3 billion in 2019.

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2020 Forecast PR

BIA Unveils Local Over-the-Top (OTT) Advertising Forecast

BIA has expanded its local media advertising forecast to include local over-the-top (OTT) advertising. More on the new forecast here.

Auto Ad Forecast Chart (5)
Transaction Activity (as of Nov. 30, 2019)

Transaction Update for Television and Radio (Year-to-Date): 

$ 6425 M
TV Transaction Value
$ 1100 M
Radio Transaction Value
93
# TV Stations Sold
696
# Radio Stations Sold
Recent Reports

Local Media Watch Blog

Products & Services Quicklinks

MEDIA ACCESS PRO

Instantly access broadcasting and publishing industry data with BIA’s data software service, MEDIA Access Pro.

PRODUCT DETAILS

VALUATIONS/APPRAISALS

Quality media valuations and asset appraisals that support business opportunities.

QUALIFICATIONS & TEAM

STRATEGIC SERVICES

Industry expertise for developing strategies that create new and sustainable growth.

FOCUS AREAS & CASE STUDIES