Data Platforms, Strategic Consulting, Valuations (1)

BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.

Current Insights & Analysis

AT&T Media Strategy 2019

From the initial U-Verse to DIRECTV, and now with the Time Warner & Turner content play, AT&T is attempting to deepen their position as a major content provider.

Examine AT&T’s strategy, technical advancements and investment to get a full understanding of why AT&T is an ever more important media business. More on the topic here.

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Local Political Advertising to Top $6.55 Billion in 2020, According to BIA Forecast

CHANTILLY, Va. (Aug 5, 2019) – BIA Advisory Services estimates $6.55 billion will be spent in local political advertising in 2020. The firm forecasts that over-the-air (OTA) television will earn the majority of the ad spend (47 percent) at $3.08 billion. Online/digital outlets will receive $1.37 billion (21 percent), while $919 million (14.0 percent) will be spent on multichannel video programming distributors (MVPDs) and just over $312 million (4.8 percent) for Radio. The balance will go to other media.

Read full news release >

BIA Forecast Local Political 2020 Aug 2019

Forecast available for BIA ADVantage clients.

Purchase the local political forecast here.

WEBINAR On-Demand: TV Attribution: Opinions and Discoveries

View this webinar to get expert insights on local TV attribution and the effect on the automotive industry.

Speakers include:

  • Angela Betasso, Chief Revenue Officer, Tribune Media
  • Brad Danaher, Director TV Solutions, Experian Marketing Services
  • Cordie DePascale, SVP, Connect Partner Management, Mediaocean
  • Greg Dixon, VP Automotive Client Development, TVSquared
  • Will Felcon, Strategic Product Management – Advanced Advertising, Spectrum Reach
  • Gini Resnick, Automotive Research Manager, Sinclair Broadcast Group
  • Kevin Stuart, Vice President Research, Hearst Television

View On-Demand 

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U.S. Local Ad Revenues to Reach $148.8B in 2019

BIA raising original forecast estimate slightly based on strong economy, early political advertising and strength of mobile advertising.

Traditional media will retain a significant portion (60 percent) of the overall spend, $89.2B, with digital ad revenue at 40 percent with $59.5B. However, the future of online/digital advertising revenue is progressively increasing.

More forecast findings here.

Purchase the full forecast here.

Local Ad Spend July 2019
Recent Reports

Local Media Watch Blog

Transaction Activity (as of July 12, 2019)

BIA tracks the value of transactions in TV and radio and the number of stations sold in each industry on a monthly and year-to-date basis. View all the details.

$ 5732 M
TV Transaction Value
$ 889 M
Radio Transaction Value
60
# TV Stations Sold
372
# Radio Stations Sold
Products & Services Quicklinks

MEDIA ACCESS PRO

Instantly access broadcasting and publishing industry data with BIA’s data software service, MEDIA Access Pro.

PRODUCT DETAILS

VALUATIONS/APPRAISALS

Quality media valuations and asset appraisals that support business opportunities.

QUALIFICATIONS & TEAM

STRATEGIC SERVICES

Industry expertise for developing strategies that create new and sustainable growth.

FOCUS AREAS & CASE STUDIES