BIA/Kelsey is the leading data, research, valuations and strategic advisory consultancy focused exclusively on local traditional and digital media, advertising and marketing. 

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U.S. Local Advertising Forecast 2017, Mid-Year Update Available

The updated 2017 forecast provides a complete overview of paid U.S. local advertising. Estimates for nationwide and market-based advertising revenue estimates for twelve media.

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Small Businesses in Financial Services Report

Financial Service businesses face big challenges as their customers increasingly turn to digital for their shopping and banking needs. Learn about their marketing and advertising spend and behaviors in this report.

Local Media Watch Blog

Highlighted Research
Investing In Television Ownership Report 2017

The most all-inclusive directory available of television stations detailing stations by market, group owners, station personnel and service providers.

More than 425 pages, the report includes an overview of each market, its major players, television transactions and BIA/Kelsey’s recent estimates of the gross advertising revenues. Convenient cross-reference tables detail stations by market, rank, call letters to market, city of license to market, and group owners’ headquarters by state and city. Graphical bar charts illustrate ethnic breakdowns for each market.

Purchase the report online

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Local TV Station Roadmap for Monetizing Social Media
BIA/Kelsey estimates the social media advertising industry in the U.S. will grow to $31.5 billion by 2021, from $14.9 billion in 2016.

A complementary report co-authored by BIA/Kelsey and Share Rocket examines how broadcasters and publishers can quantify the value of their audiences to marketers and advertisers.

Download the report now.

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