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SMB & Consumer Research
Consumer Commerce Monitor™ (CCM) Hispanic Findings: Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social and online sources for local shopping. Nearly half (48.5 percent) of Hispanic consumers use mobile devices for local shopping, compared with 32 percent of non-Hispanics, and 42.5 percent report using their smartphones daily for local shopping.
Local Commerce Monitor (LCM) Findings: Franchisors are actively involved in the local online presence of their franchise businesses, often funding and controlling digital marketing activities at the local level, according to the latest findings from LCM – Wave 17, our ongoing study of the advertising behaviors of small and medium-sized businesses (SMBs.)More findings
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Hear a rapid discussion of BIA/Kelsey’s latest SMB research in this preview of Local Commerce Monitor (LCM) Wave 18 (Q3/2014).Watch now
The report, Phone Calls: The New Currency of the Smartphone Era, offers a comprehensive review of pay per call, call monetization, performance-based advertising and mobile advertising, by examining the significance of the call monetization opportunity and how to capitalize on it.Learn more