Data Platforms, Strategic Consulting, Valuations (1)

BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.

Current Insights & Analysis

Webinar: U.S. Local Radio: State of the Industry Now and 2021

As local economies move into their phased re-openings, consumers are increasing their rate of spending intentions for businesses in different verticals. BIA examined what this means for local Radio during this webinar.

Watch this webinar for an assessment local Radio ad revenue, to hear about how audio trends are creating new opportunities and to get sales training tactics for approaching different business verticals.

Watch the webinar now: On-Demand Webinar (video)
View the Slide Deck (PDF)

RadioJuly2020Webinar

Selling Digital Marketing Services to Local Businesses

BIA hosted this webinar with SalesFuel to examine how to prepare to sell local digital marketing services. Broadcast executives Stephanie Slagle from Graham Media Group and Mike Hartel from Alpha Media both shared digital success stories.

Watch the webinar now: On-Demand Webinar (video)
View the Slide Deck (PDF)

Selling Digital Webinar

Top TV Stations

BIA’s annual list of the Top 30 groups – ranked by total revenue – reveals rankings haven’t changed much since last year.

The top 5 slots remain unchanged and only seven of the top 20 changed, and each by only one position, up or down.

The rankings are based on ad revenue plus retrans revenue to estimate total station revenue.

Click here to view rankings.

TopStationsJune2020

Three Phases of COVID-19 Recovery with Data and Analytics

BIA and Revenue Analytics have combined their data to track the impact COVID-19 is having an impact on media inventory, demand, and pricing strategies, and offer details on the three phases of recovery.

Read the analysis here.

COVID-19-Recovery-with-Data-Analytics-1024x580

Local Media Watch Blog

Transaction Activity (as of May 31, 2020)

Transaction Update for Television and Radio (Year-to-Date): 

$ 607 M
TV Transaction Value
$ 41 M
Radio Transaction Value
59
# TV Stations Sold
234
# Radio Stations Sold
Recent Reports
Products & Services Quicklinks

MEDIA ACCESS PRO

Instantly access broadcasting and publishing industry data with BIA’s data software service, MEDIA Access Pro.

PRODUCT DETAILS

VALUATIONS/APPRAISALS

Quality media valuations and asset appraisals that support business opportunities.

QUALIFICATIONS & TEAM

STRATEGIC SERVICES

Industry expertise for developing strategies that create new and sustainable growth.

FOCUS AREAS & CASE STUDIES