BIA/Kelsey is the leading data, research, valuations and strategic advisory consultancy focused exclusively on local traditional and digital media, advertising and marketing.
U.S. Local Ad Revenues to Exceed $174B in 2021 Powered by Strong Growth in Mobile, Social and Local Video, according to BIA/Kelsey’s Updated 2017 Local Advertising Forecast
Mobile Replaces Radio in the Top Five Media; Direct Mail Remains Dominant Player CHANTILLY, Va. (July…
The updated 2017 forecast provides a complete overview of paid U.S. local advertising. Estimates for nationwide and market-based advertising revenue estimates for twelve media.
Financial Service businesses face big challenges as their customers increasingly turn to digital for their shopping and banking needs. Learn about their marketing and advertising spend and behaviors in this report.
- Vantage Points: Local Search Talent Insider August 15, 2017In this latest in BIA/Kelsey Vantage Points article, Hawthorne Search answers talent-related questions pertaining to digital and local search. For more than 15 years Robert Hawthorne and his team have been helping industry companies find key hires for all functional areas. In addition, Robert…
- Measuring and Monetizing Local TV’s Broadcast and Social Audiences: Paths to Revenue Growth August 10, 2017TV broadcasters’ paths to growth are gated by the ability to develop trusted and accurate measurement systems that clearly establish the size and attributes of the audiences delivered across linear and digital platforms. Based on BIA/Kelsey’s data partnerships with comScore…
- Co-Op Advertising Users Love Video August 3, 2017Yesterday I wrote about how small businesses that use co-op advertising funds are heavy users of traditional media, particularly community sponsorships and direct mail. When we look at what digital advertising channels co-op users are adopting – video is key. According to results…
- Co-Op Advertising Users are Traditionalists August 2, 2017According to BIA/Kelsey’s Local Commerce Monitor™ survey of small and medium businesses (SMBs), 14.8% of the 1,000 SMBs in the survey report using co-op advertising funds. Of these, 21.1% are franchisees or licensees of larger national companies — most owning between one and…
The most all-inclusive directory available of television stations detailing stations by market, group owners, station personnel and service providers.
More than 425 pages, the report includes an overview of each market, its major players, television transactions and BIA/Kelsey’s recent estimates of the gross advertising revenues. Convenient cross-reference tables detail stations by market, rank, call letters to market, city of license to market, and group owners’ headquarters by state and city. Graphical bar charts illustrate ethnic breakdowns for each market.
Purchase the report online.
A complementary report co-authored by BIA/Kelsey and Share Rocket examines how broadcasters and publishers can quantify the value of their audiences to marketers and advertisers.