Press & Media

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Events

LEADING IN LOCAL: The National Impact

Uniquely focused event on the 'national-to-local' media and marketing opportunity.

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Webinar:

On-Demand: Hispanic Consumers Buy Into Digital for Local Shopping

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Advisory Reports

LCM Wave 17 Spotlight: SMBs Using Video for Advertising [2/3/2014]

BIA/Kelsey's 2014 Analyst Picks & Predictions [1/21/2014]

What the Public Markets Are Telling Us About Local Media Companies [1/9/2014]

U.S. Local Media Forecast 2012-2017 (Mid-Year Update) Social Edition

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BIA/Kelsey is the leading research and advisory company focused on the local advertising marketplace. Our research-driven insights, strategic analysis and competitive intelligence help clients drive growth and revenue. Our LEADING IN LOCAL conferences are also recognized as the preeminent events for the media community.


Featured Research

Mobile and Location Based Advertising
Mike Boland and Tom Buono discuss noteworthy mobile activities. More details available on our 2014 mobile predictions and mobile ad forecast.

SMB & Consumer Research

Consumer Commerce Monitor™ (CCM) Hispanic Findings: Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social and online sources for local shopping. Nearly half (48.5 percent) of Hispanic consumers use mobile devices for local shopping, compared with 32 percent of non-Hispanics, and 42.5 percent report using their smartphones daily for local shopping.

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Local Commerce Monitor (LCM) Findings: Franchisors are actively involved in the local online presence of their franchise businesses, often funding and controlling digital marketing activities at the local level, according to the latest findings from LCM – Wave 17, our ongoing study of the advertising behaviors of small and medium-sized businesses (SMBs.)

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Available & Upcoming

Sponsored Research
Sponsored Research

Report: Succeeding in National-to-Local Marketing with a Networked Approach
New report for businesses looking to unlock the power of their networks through effective national-to-local digital marketing.

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On-Demand Webinar:

Hispanic Consumers Buy Into Digital for Local Shopping – Findings from BIA/Kelsey's Consumer Commerce Monitor™.

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Transaction Activity
Transaction Activity

Transaction value update for radio and television updated for December.

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State of the Industry - Television
State of the Industry Report – Television

Comprehensive assessment of the television industry including all the competing factors affecting the industry’s potential to thrive in the new video and advertising marketplace.

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Local Media Watch

Men are Heavily Engaged with Their Mobile Devices When Shopping Locally  [3/11/2014] By Rebecca Weingartner

Analyst Roundtable: Content Marketing Meets Call Monetization  [3/10/2014] By Charles Laughlin

Telmetrics Maps Big Growth in Digital Call Measurement  [3/6/2014] By Charles Laughlin

SMBs to Marry Social Media and E-commerce Strategies to Win Millennials  [3/6/2014] By Meshach Cisero


M&A Services

BIA/Kelsey offers investment banking services and private investments to companies in the media and entertainment, telecommunications, education, information services and business services sectors. Learn about BIA Capital and BIA Digital Partners.