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Conference

Join us in San Francisco, December 10-12, for LEADING IN LOCAL: Interactive Local Media.

Showcasing the players, platforms and trends driving the $25.7B interactive local media industry, this event is considered to be the most prestigious "local" event. Come to learn, network and do business.

Conference website

Advisory Reports

U.S. Local Media Forecast, 2012-2017 (Mid-Year Update)

Local Media Investment Watch : Tracking Digital M&A [11/26/2013]

LCM Wave 17 Spotlight:Use of Newspaper Advertising [11/25/2013]

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BIA/Kelsey is the leading research and advisory company focused on the local advertising marketplace. Our research-driven insights, strategic analysis and competitive intelligence help clients drive growth and revenue. Our LEADING IN LOCAL conferences are also recognized as the preeminent events for the media community.


Featured Research

Mobile Advertising Zeros In
What does the term "mobile first" mean? Michael Boland explains and discusses the state of mobile local advertising with Tom Buono.

SMB Research

Local Commerce Monitor (LCM) Findings: Franchisors are actively involved in the local online presence of their franchise businesses, often funding and controlling digital marketing activities at the local level, according to the latest findings from LCM – Wave 17, our ongoing study of the advertising behaviors of small and medium-sized businesses (SMBs.)

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Local Commerce Monitor United Kingdom (LCM: UK): BIA/Kelsey’s LCM: UK reports that small to medium-sized businesses (SMBs) in the UK use more than 5 different types of media to engage with customers. The survey measures where SMBs are spending their advertising and promotional budgets and how their media usage and spending habits are evolving.

More findings

Available & Upcoming

Sponsored Research
Sponsored Research

Report: Mobile Ad Attribution
New report unpacks the quickly evolving state of mobile advertising.

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Local Media Investment Watch
Local Media Investment Watch

Updated report tracks 910 deals in the local digital media space totaling over $27.6 billion in reported value from Jan. 2012 through Sept. 2013.

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Webinars
Webinar

SMB Consumer Commerce Trends: Local Shoppers Up Their Multi-Channel Savvy This Holiday Season
On-demand | Slide Deck | Blog

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Local Media Watch

At Leading in Local: ILM 2013: Mobile's "Inherently Local" Qualities  [12/11/2013] By Jed Williams

At Leading in Local: ILM 2013: Social-Local and the Science of Engagement  [12/11/2013] By Charles Laughlin

At Leading In Local: ILM 2013: Selling Through LinkedIn  [12/11/2013] By Michael Taylor

At Leading in Local: ILM 2013: Creating the Perfect Local Sales Organization  [12/11/2013] By Mike Boland


M&A Services

BIA/Kelsey offers investment banking services and private investments to companies in the media and entertainment, telecommunications, education, information services and business services sectors. Learn about BIA Capital and BIA Digital Partners.