Data Platforms, Strategic Consulting, Valuations (1)

BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.

Current Insights & Analysis

U.S. Local Ad Revenues to Reach $148.8B in 2019

BIA raising original forecast estimate slightly based on strong economy, early political advertising and strength of mobile advertising.

Traditional media will retain a significant portion (60 percent) of the overall spend, $89.2B, with digital ad revenue at 40 percent with $59.5B. However, the future of online/digital advertising revenue is progressively increasing.

More forecast findings here.

Purchase the full forecast here.

Local Ad Spend July 2019

WEBINAR: TV Attribution: Opinions and Discoveries

Join us Thu., July 18, 2019 at 2 pm for the webinar, TV Attribution: Opinions and Discoveries. You’ll get expert insights on local TV attribution and the effect on the automotive industry.

Speakers include:

  • Angela Betasso, Chief Revenue Officer, Tribune Media
  • Brad Danaher, Director TV Solutions, Experian Marketing Services
  • Cordie DePascale, SVP, Connect Partner Management, Mediaocean
  • Greg Dixon, VP Automotive Client Development, TVSquared
  • Will Felcon, Strategic Product Management – Advanced Advertising, Spectrum Reach
  • Gini Resnick, Automotive Research Manager, Sinclair Broadcast Group
  • Kevin Stuart, Vice President Research, Hearst Television

 

Learn more and Register 

attribution webinar header v2

Local Advertising for Quick Serve Restaurants Expected to Hit $4 Billion This Year, With High Use of Direct Mail and Embrace of Mobile Targeting

Our latest vertical industry report, Insights into Local Advertising – QSRs,  assesses the local ad spending within the Quick Serve Restaurant (QSR) category:

  • Vertical will come close to spending $4 billion in local advertising this year.
  • Digital advertising is on the rise, going from 36 percent in 2019 to 44 percent by 2023.
  • QSR customers (Adults 18+) in the Washington, DC market heavily used the Internet and TV (40 percent each) to consume advertising.

Read more findings

Purchase the report

AT&T Media 2019 Strategy Outlined in Release of New BIA Report

Report explains each major step of AT&T’s investment in video and digital advertising, along with its execution strategy.

CHANTILLY, Va. (June 10, 2019) – In a just released report, AT&T Media Strategy 2019, BIA Advisory Services explores the multi-billion-dollar investment into wireless, video and advertising services by AT&T and whether it will reshape the media market in the United States for millions of subscribers to its cable services. The report is a first in a series BIA will publish with partners to examine the technical advancements that are having a dramatic effect on the media business.

Read full PR

Recent Reports

Local Media Watch Blog

Transaction Activity (as of July 12, 2019)

BIA tracks the value of transactions in TV and radio and the number of stations sold in each industry on a monthly and year-to-date basis. View all the details.

$ 5732 M
TV Transaction Value
$ 889 M
Radio Transaction Value
60
# TV Stations Sold
372
# Radio Stations Sold
Products & Services Quicklinks

MEDIA ACCESS PRO

Instantly access broadcasting and publishing industry data with BIA’s data software service, MEDIA Access Pro.

PRODUCT DETAILS

VALUATIONS/APPRAISALS

Quality media valuations and asset appraisals that support business opportunities.

QUALIFICATIONS & TEAM

STRATEGIC SERVICES

Industry expertise for developing strategies that create new and sustainable growth.

FOCUS AREAS & CASE STUDIES