Data Platforms, Strategic Consulting, Valuations (1)

BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.

Current Insights & Analysis

AT&T Media 2019 Strategy Outlined in Release of New BIA Report

Report explains each major step of AT&T’s investment in video and digital advertising, along with its execution strategy.

CHANTILLY, Va. (June 10, 2019) – In a just released report, AT&T Media Strategy 2019, BIA Advisory Services explores the multi-billion-dollar investment into wireless, video and advertising services by AT&T and whether it will reshape the media market in the United States for millions of subscribers to its cable services. The report is a first in a series BIA will publish with partners to examine the technical advancements that are having a dramatic effect on the media business.

Read full PR

WEBINAR: Esports Evolution – Where We Are and What’s Next

As media buyers and sellers are challenged to find new revenue streams, attract audiences and reach key target segments, esports may represent a new revenue frontier.

BIA is examining the opportunity of esports for local media companies.

Our first webinar on the topic included experts from Activision Blizzard, Esport Advertising Bureau, ESL -Turtle Entertainment and MRI Simmons.

Watch the webinar on-demand now.  

2018 Local Radio Insights

Digital ad platforms at local radio stations again led revenue growth across the industry in 2018. While OTA advertising remained a relatively flat at $13.3 billion, digital income rose 8.1 percent to $923 million. Combined revenues of $14.2 billion in 2018 positioned radio as the fifth most significant local advertising platform, behind direct mail, mobile, online/digital, and local television.

For the top 10 billing stations, Washington, DC all-news station WTOP-FM maintained the top spot with $69 million in advertising revenue. Read more public findings here.

Get more radio industry data and insights in the Q1 2019 Investing In Radio® Market Report available for purchase.

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Attribution is Coming to Local TV: Highlights from BIA’s Study for TVB

Attribution is coming for local TV and local TV stations will face increasing scrutiny around their attribution analytics.

In a new report commissioned by the TVBBIA conducted interviews with media, agency and attribution vendor executives to get a sense of the landscape and trends for where the market’s headed for local TV and attribution.

A few key insights and takeaways from the research are available here.  The full report, a VOD webinar and slide deck are available to TVB members.

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BIA Projects $15.1 Billion in Auto Vertical Ad Spending

Automotive dealers, local dealer associations, and manufacturers will spend approximately $11.3 billion on local advertising nationally in 2019. This ad spend represents 75 percent of the $15.1 billion auto vertical.

More forecast findings available here.

A full analysis of the automotive industry is available in the report, Insights into Local Advertising: Automotive Industry. The report offers strategies for both media and platform companies on approaching and driving revenue with businesses in the automotive industry.

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Recent Reports

Local Media Watch Blog

Transaction Activity (as of April 10, 2019)

BIA tracks the value of transactions in TV and radio and the number of stations sold in each industry on a monthly and year-to-date basis. View all the details.

$ 32 M
TV Transaction Value
$ 152 M
Radio Transaction Value
11
# TV Stations Sold
149
# Radio Stations Sold
Products & Services Quicklinks

MEDIA ACCESS PRO

Instantly access broadcasting and publishing industry data with BIA’s data software service, MEDIA Access Pro.

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VALUATIONS/APPRAISALS

Quality media valuations and asset appraisals that support business opportunities.

QUALIFICATIONS & TEAM

STRATEGIC SERVICES

Industry expertise for developing strategies that create new and sustainable growth.

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