BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
Selling Auto: Q4 and 2021 Local Advertising Opportunities
BIA Revises Down its U.S. Local Ad Revenue Estimate for 2020 to $140B Due to Continuing Coronavirus Impacts
BIA Advisory Services has adjusted its estimate for the total local advertising market for 2020 to $140.4 billion, down from $144.3 billion in April.
This forecast estimate represents a 6.1 percent decline from 2019, even with strong political advertising anticipated this year and a few business verticals showing advertising strength.
Since its April forecast, BIA increased the expected political ad spend from $7.1 billion to $7.3 billion.
As the coronavirus continues to significantly impact the U.S. economy, BIA adjusted its revenue projections for 2020 local advertising in August 2020.
The report, Advertising Revenue in an Uncertain COVID-19 Environment: BIA’s Updated 2020 Local Ad Forecast, examines of the effect of the pandemic on local advertising spend across media and business verticals.
Three Phases of COVID-19 Recovery with Data and Analytics
BIA and Revenue Analytics have combined their data to track the impact COVID-19 is having an impact on media inventory, demand, and pricing strategies, and offer details on the three phases of recovery.
Read the analysis here.
- NYU, GWU Team to Provide Tool to Analyze Political Advertising on Facebook September 16, 2020BIA forecasts that Facebook will generate a total of $8.3 billion in overall 2020 ad spending. Over 90 percent of Facebook ad revenue is from mobile advertising. However, in this political season, it is Facebook’s political advertising that has developed…
- How COVID-19 Changed Sales Organizations Forever September 9, 2020In this edition of BIA Advisory Services’ Vantage Points series, Robert Hawthorne, president of Hawthorne Search is our guest and he shares his perspective on how the pandemic will have a lasting impact on the sales process as we shift from live meetings…
- Five Themes for Finding Growth in a Pandemic Down Market August 27, 2020BIA’s August forecast update again revised downward to $140 billion the total 2020 ad spending targeting local audience, a 6.1 percent decline from 2019. Of course political spending is an exception, and in this recent forecast update, BIA increased its…
- Four Themes for Business Verticals Cutting the Most Ad Spending August 26, 2020In BIA’s August forecast update, the Leisure/Recreation super vertical suffered the greatest declines in ad spending for 2020. The eleven subverticals will show overall ad spending declines in 2020 versus 2019 ranging from -27.3 percent to -38.0 percent. Theme 1:…
Transaction Update for Television and Radio (Year-to-Date):