BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
- Automotive Ad Spending
- U.S. Local Adv Forecast 2020
- New Over-the-Top Forecast
- 2020 Local Political Forecast
Automotive Advertising to Reach $15.8 Billion in 2020
The Auto industry will spend more in 2020 on local advertising. In its latest vertical industry report, “Automotive Industry: Insights Into Local Advertising 2020,” BIA Advisory Services estimates that businesses in the automotive vertical will spend $15.8 billion on local advertising in 2020 across 16 media.
Traditional media will receive the larger share of the ad spend, followed by digital media.
More on the 2020 estimates here.
Purchase full report here.
U.S. Local Advertising Revenue to Exceed $161B in 2020, According to BIA Advisory Services’ Forecast
In its newly released U.S. Local Advertising Forecast 2020, BIA Advisory Services estimates total local advertising revenue in the U.S. will reach $161.3 billion in 2020, up from $152.5 billion this year, representing a growth rate of 5.8 percent.
Traditional media revenue will account for 58.5 percent of total local advertising in 2020 at $94.4 billion, increasing with the help of political spend from $93.2 billion in 2019. Online/digital revenue will grow to $66.9 billion in 2020, or 41.5 percent of total local media revenue, up from $59.3 billion in 2019.
BIA Unveils Local Over-the-Top (OTT) Advertising Forecast
BIA has expanded its local media advertising forecast to include local over-the-top (OTT) advertising. More on the new forecast here.
Local Political Advertising to Top $6.55 Billion in 2020, According to BIA Forecast
CHANTILLY, Va. (Aug 5, 2019) – BIA Advisory Services estimates $6.55 billion will be spent in local political advertising in 2020. The firm forecasts that over-the-air (OTA) television will earn the majority of the ad spend (47 percent) at $3.08 billion. Online/digital outlets will receive $1.37 billion (21 percent), while $919 million (14.0 percent) will be spent on multichannel video programming distributors (MVPDs) and just over $312 million (4.8 percent) for Radio. The balance will go to other media.
Forecast available for BIA ADVantage clients.
Purchase the local political forecast here.
Transaction Update for Television and Radio (Year-to-Date):
- Okay Boomer, Time to Change Ownership Regs and Business Models. November 22, 2019On the day Inside Radio’s lead story was the Third Circuit Court’s refusal to revisit its rejection of the FCC relaxed ownership rules, the FCC held its Symposium on Current and Future Trends in the Broadcast Radio and Television Industries.…
- BIA’s Local Ad Forecast: Automotive, Political Make the Move into OTT November 21, 2019BIA’s 2020 forecast puts total local ad spending (any geotargeted paid media ads) at $161 billion dollars. A new element to our forecast is breaking out Over-The-Top (OTT) ad spending targeting local audiences, along with separating Political into it’s own…
- Addressable TV Status and What’s Coming Next. BIA Webinar Dec 9th. November 21, 2019Join us at December 9th at 2pm EST, for a webinar on where we’re headed with addressable TV in local markets. Addressable TV has become an important topic this year because of the attention it is getting in the press…
- Automotive Advertising to Reach $15.8 Billion in 2020 November 20, 2019Automotive advertising is increasing in 2020. In its latest vertical industry report, “Automotive Industry: Insights Into Local Advertising 2020,” BIA Advisory Services estimates that businesses in the automotive vertical will spend $15.8 billion on local advertising in 2020. The largest…