Data Platforms, Strategic Consulting, Valuations (1)

BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.

Current Insights & Analysis

Advanced TV Sales
Q4 Advanced TV Update
Summary and Webinar Materials

OTT/CTV, attribution, and digital sales each present opportunities for traditional media and pure plays as they vie for local media budgets.

During BIA’s quarterly Advanced TV update webinar on Tues., Dec, 11, an expert panel provided insights on these areas. They also explained the impact of advanced TV sales on the buying and selling of commercial TV inventory and how to maximize ROI for both the media seller and ad agencies/marketers.

Listen to on-demand recording or view the presentation.

Want assistance with your Advanced TV initiatives? BIA can help – Here’s how.

Advanced TV Webinar

Ad Fraud and Its Impact on Local Media Spending

BIA, in collaboration with Marketing Science Consulting Group, is conducting an advisory program to assess the effect of fraud in programmatic media. Our goal is to help advertisers and local media publishers become aware of the risks and take proactive action to contain this growing threat. Ad Fraud and Its Impact on Local Media Spending (December 2018), presents new data, learnings and insights from 2018.

More report details.

Ad Fraud Nov 18 (1)

Total Local TV Advertising and Total U.S. Retail Vertical Forecasts

BIA projects a healthy growth of approximately 6% year-over-year in total ad spending for local broadcast television stations (over-the-air and online TV).

Advertisers are expected to spend $19.2 billion on local broadcast television stations in 2018, compared to $18.2 billion in 2017. Importantly, local broadcast television stations’ online platforms are projected to continue the historical double-digit growth trend.

Looking at the U.S. Retail vertical, the largest marketers in this category including furniture stores, department stores, women’s clothing and home centers are forecasted to spend $1.2 billion, $1.8 billion, $0.9 billion, and $2.9 billion respectively, on local media in 2019.

BIA issued the forecast during the TVB Forward 2018 conference. Read more here.

Access the full summary of the Total U.S. Retail Vertical Forecast here.

LocalTV-RetailSpend-Snapshot-2018

BIA Integrates Local Television Audience Data from comScore into its Advertising Intelligence Platform BIA ADVantage

comScore’s station-level local television data enhances the integrated, full view into local television markets delivered by BIA ADVantage.

BIA Advisory Services has integrated comScore’s local television audience measurement and ratings information into BIA ADVantage, a proprietary platform that delivers local market advertising intelligence. Leveraging comScore’s local television information delivers valuable audience details for every station in all 210 local television markets.

The data partnership between BIA and comScore offers instructive analytics and competitive insights broadcasters require to assess their market strength and competition in a way not previously possible.

Read more about the data integration | Learn more about BIA ADVantage

BIA-and-comScore-Data

BIA estimates ad spending in local TV and location-targeted mobile will nearly reach $43 billion in 2018. Advertisers will spend $20.8 billion in local television and $22.1 billion in location-targeted mobile to target audiences in 2018.

The report Local TV and Location: How Targeted Mobile Intelligence Creates High Impact Campaigns examines the growth for each media and how marketers are integrating the channels to unify their ability to effectively reach, target and engage consumers in a multi-platform environment.

Download here.

Recent Reports

Local Media Watch Blog

Transaction Activity (as of 9/2018)

BIA tracks the value of transactions in TV and radio and the number of stations sold in each industry on a monthly and year-to-date basis. View all the details.

$ 4 M
TV Transaction Value
$ 609 M
Radio Transaction Value
103
# TV Stations Sold
451
# Radio Stations Sold
Products & Services Quicklinks

MEDIA ACCESS PRO

Instantly access broadcasting and publishing industry data with BIA’s data software service, MEDIA Access Pro.

PRODUCT DETAILS

VALUATIONS/APPRAISALS

Quality media valuations and asset appraisals that support business opportunities.

QUALIFICATIONS & TEAM

STRATEGIC SERVICES

Industry expertise for developing strategies that create new and sustainable growth.

FOCUS AREAS & CASE STUDIES