The updated 2017 forecast provides a complete overview of paid U.S. local advertising. Estimates for nationwide and market-based advertising revenue estimates for twelve media.
The most all-inclusive directory available of television stations detailing stations by market, group owners, station personnel and service providers.
More than 425 pages, the report includes an overview of each market, its major players, television transactions and BIA/Kelsey’s recent estimates of the gross advertising revenues. Convenient cross-reference tables detail stations by market, rank, call letters to market, city of license to market, and group owners’ headquarters by state and city. Graphical bar charts illustrate ethnic breakdowns for each market.
Purchase the report online.
A complementary report co-authored by BIA/Kelsey and Share Rocket examines how broadcasters and publishers can quantify the value of their audiences to marketers and advertisers.