U.S. local advertising revenues are projected to reach $148.8 billion in 2017. Is your business organized and positioned to earn a share of this opportunity?

BIA/Kelsey helps companies competing in today’s interactive local advertising and marketing environment define and capture their best opportunities.

News
Conferences

BIA/Kelsey NEXT, Dec. 5-7, Boston, MA

Join us for our premiere event focused on understanding, mastering and strategizing the next waves of technology usage, integration and implementation in local digital media.

Author Catharine Hays Discusses Her Upcoming BIA/Kelsey NEXT Keynote

Highlighted Research
Television Broadcasting 2016: Current Assessment and Future Outlook

New report assesses the television industry by profiling 18 ownership groups and examines the impact of factors driving the industry over the next few years.

The 45-page report covers trends in local advertising and the shift to digital; political advertising; retransmission consent; the spectrum auction; ATSC 3.0 and much more. It includes an assessment of what the television industry and its potential value in 2020 and addresses a number of current and relevant questions.

Read more details in the Press Release.  Report can be purchased online

biakelsey-tv-broadcasting-current-assessment-report

Local Media Watch Blog

Highlights from Upcoming Local Commerce Monitor (LCM) Wave 20

Local Commerce Monitor™ (LCM) is BIA/Kelsey’s proprietary annual survey of over 1,000 small and medium business marketers. It tracks SMB advertising and marketing spending, web footprint, media performance assessments and more.

The upcoming wave – Wave 20 – is set to be published in October. Get a preview of highlights from the survey now.

LCM Wave 20 Highlights