Data, analytics and financial and strategic consulting services focused on local traditional and digital media, advertising and marketing.
U.S. Local Ad Revenues to Exceed $174B in 2021 Powered by Strong Growth in Mobile, Social and Local Video, according to BIA/Kelsey’s Updated 2017 Local Advertising Forecast
Mobile Replaces Radio in the Top Five Media; Direct Mail Remains Dominant Player CHANTILLY, Va. (July…
Forecast provides a complete overview of paid U.S. local advertising. Estimates for nationwide and market-based advertising revenue estimates for twelve media.
Join BIA/Kelsey for our latest Advanced TV update. Expert panel includes speakers from AudienceXpress, Discovery, Freewheel, Nextstar Media Group, TiVo and TremorVideo.
- Buying and Selling Perspectives for Digital July 18, 2017At our BIA/Kelsey LOCAL IMPACT: New York last week at IAB’s Ad Lab, we convened a discussion group with participants across various media channels and organizations on the topic of digital buying and selling. Our goal was framing four key pillars that impact local…
- What Marketing Tools Are Small Businesses Interested In Adding? July 12, 2017A couple of weeks ago I discussed why some small businesses prefer to DIY their digital advertising and why others prefer paid assistance, such as Agencies — based on information from our Local Commerce Monitor™ survey of small businesses (Q3/2016). As you can see in the…
- Microsoft Launches Listings & Email Marketing Tools For Small Businesses July 10, 2017Microsoft recently announced three new tools they are rolling out to Office 365 Premium small business subscribers and to everyone by end of the year. Currently Microsoft offers 365 small biz subscribers a booking tool and customer management tools that keep…
- Small Businesses Value Paid Support in Digital Advertising June 29, 2017Yesterday we discussed why some small businesses prefer to DIY. Today we dive into why other small businesses prefer paid assistance, such as working with an agency or paying for someone to manage their digital presence or social media marketing.…
The digital advertising income of U.S. radio stations continued its ascent in 2016, as the industry reported a 14 percent increase in online revenues, compared with only a slight bump in over-the-air income, according the first quarter edition of BIA/Kelsey’s 2017 Investing In Radio® Market Report.
Washington, DC all-news station WTOP-FM was the top revenue-generation station, taking in $67.5 million in advertising revenues as the overall industry over-the-air advertising revenue stayed relatively flat at around $14.1 billion. The news-talk category experienced an overall improvement in 2016, likely due to the presidential year.
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BIA/Kelsey publishes an ongoing series of reports that provide a full range of data and insights from our proprietary Local Commerce Monitor™ (LCM) survey.
A recent report covering TV and Cable Advertising and Small Businesses examines SMBs that use TV or cable advertising and reveals their current and future usage of and spending on media, digital platforms and key marketing programs.
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