BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
Automotive Advertising to Reach $15.8 Billion in 2020
The Auto industry will spend more in 2020 on local advertising. In its latest vertical industry report, “Automotive Industry: Insights Into Local Advertising 2020,” BIA Advisory Services estimates that businesses in the automotive vertical will spend $15.8 billion on local advertising in 2020 across 16 media.
Traditional media will receive the larger share of the ad spend, followed by digital media.
More on the 2020 estimates here.
Purchase full report here.
U.S. Local Advertising Revenue to Exceed $161B in 2020, According to BIA Advisory Services’ Forecast
In its newly released U.S. Local Advertising Forecast 2020, BIA Advisory Services estimates total local advertising revenue in the U.S. will reach $161.3 billion in 2020, up from $152.5 billion this year, representing a growth rate of 5.8 percent.
Traditional media revenue will account for 58.5 percent of total local advertising in 2020 at $94.4 billion, increasing with the help of political spend from $93.2 billion in 2019. Online/digital revenue will grow to $66.9 billion in 2020, or 41.5 percent of total local media revenue, up from $59.3 billion in 2019.
Transaction Update for Television and Radio (Year-to-Date):