BIA/Kelsey offers research and consulting services focused on local traditional and digital media, advertising and marketing. 

New Report
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Upcoming Event

LOCAL IMPACT New York

July 12 – IAB Ad Lab

Special focus:
Advanced TV: Programmatic, Addressable, OTT, Connected TV

Programmatic Research

A new insight report, The Rise of Advanced TV Platforms: Programmatic TV, Addressable TV and Contextual Audience Networks,” examines three different parts of the advanced TV ecosystem:  addressable TV, programmatic TV and a grouping this report defines as “contextual audience networks” (CAN).

Local Media Watch Blog

Highlighted Research
Investing In Radio Market Report, First Edition 2017

The digital advertising income of U.S. radio stations continued its ascent in 2016, as the industry reported a 14 percent increase in online revenues, compared with only a slight bump in over-the-air income, according the first quarter edition of BIA/Kelsey’s 2017 Investing In Radio® Market Report.

Washington, DC all-news station WTOP-FM was the top revenue-generation station, taking in $67.5 million in advertising revenues as the overall industry over-the-air advertising revenue stayed relatively flat at around $14.1 billion. The news-talk category experienced an overall improvement in 2016, likely due to the presidential year.

Read more details..  Purchase the report online

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SMBs That Use TV or Cable for Advertising and Marketing

BIA/Kelsey publishes an ongoing series of reports that provide a full range of data and insights from our proprietary Local Commerce Monitor™ (LCM) survey.

A recent report covering TV and Cable Advertising and Small Businesses examines SMBs that use TV or cable advertising and reveals their current and future usage of and spending on media, digital platforms and key marketing programs.

Click now for details about the contents and how to purchase online.

Learn about LCM Wave 20