BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
- Franchisee Local Marketing Trends
- 2019 U.S. Local Ad Forecast
- Investing In Publications
- Advanced TV Webinar
- Ad Fraud Research
National Brands to Spend $62.7B Targeting Local Consumers in 2019, According to New BIA Report Available from Vya
BIA estimates national brands will spend $62.7 billion in 2019 to target local consumers. Spending trends behind this number indicate brands will invest heavily in local marketing and advertising programs.
Examine franchisee local marketing trends, advertising budget allocations and top media channels in BIA’s 2019 Brand and Franchisee Advertising and Marketing Insights report.
2019 U.S. Local Advertising Forecast
This comprehensive forecast covers all forms of targeted messaging to geographic markets spent by national, regional and small and medium-sized business advertisers.
It includes a five-year national overview of total U.S. spending in local markets and market-based advertising revenue estimates for top media (i.e., Local Video (Including Local Over-the-Air Television, Local Cable Television, Out-Of-Home Video, Mobile Video), Local Radio, Online / Interactive (including Local Online/Interactive, Local Search, Local Display), Mobile, Direct Mail, IYP and PYP, Out-of-Home, Social, Newspapers and Local Magazines.)
Available for purchase here.
Investing in Radio and Television 4th Editions
These market-by-market reports offer historic and five-year revenue projections and much more on each industry. Final editions for 2018.
Advanced TV Sales – Q4 Advanced TV Update
Summary and Webinar Materials
OTT/CTV, attribution, and digital sales each present opportunities for traditional media and pure plays as they vie for local media budgets.
During BIA’s quarterly Advanced TV update webinar on Tues., Dec, 11, an expert panel provided insights on these areas. They also explained the impact of advanced TV sales on the buying and selling of commercial TV inventory and how to maximize ROI for both the media seller and ad agencies/marketers.
Listen to on-demand recording or view the presentation.
Want assistance with your Advanced TV initiatives? BIA can help – Here’s how.
Ad Fraud and Its Impact on Local Media Spending
BIA, in collaboration with Marketing Science Consulting Group, is conducting an advisory program to assess the effect of fraud in programmatic media.
Our goal is to help advertisers and local media publishers become aware of the risks and take proactive action to contain this growing threat.
The latest report, Ad Fraud and Its Impact on Local Media Spending, presents new data, learnings and insights from 2018.
- Local Ad Agencies: Big Opportunity In Local February 20, 2019Local businesses continue to see the benefits of working with an ad agency for their local advertising needs, with most being very satisfied with their chosen agency. The key determinant for a business to work with an agency is not…
- Beyond Advertising: Secrets to Local Marketing Success for National Franchise Brands February 19, 2019Beyond Advertising: Secrets to Local Marketing Success for National Franchise Brands By Kandi O’Connor, Chief Operating Officer, Vya This is the latest in BIA Advisory Service’s Vantage Points series where we tap the perspectives of various lookout points from around the local media and…
- NAB Cybersecurity Certificate Program for Broadcasters February 19, 2019Radio and TV broadcasters in the U.S. and abroad have been victims of cyberattacks. The unique nature and role of broadcasting attracts more attention than other kinds of businesses. In one prominent and cautionary tale, France’s TV5Monde had all 12 of…
- Strategic Brief: What’s Your Accountability Strategy? February 5, 2019In this BIA Strategic Brief, the first of many we’ll be doing monthly this year, I’d like to share some perspective into two ad platforms – the rising tiger of digital and the cash cow of direct mail (borrowing these…
BIA tracks the value of transactions in TV and radio and the number of stations sold in each industry on a monthly and year-to-date basis. View all the details.