U.S. local advertising revenues are projected to reach over $146 billion in 2016. Is your business organized and positioned to earn a share of this opportunity?

BIA/Kelsey helps companies competing in today’s interactive local advertising and marketing environment define and capture their best opportunities.

News
Conferences

BIA/Kelsey NEXT, Dec. 5-7, Boston, MA

Join us for our premiere event focused on understanding, mastering and strategizing the next waves of technology usage, integration and implementation in local digital media.

Research

The opportunities and hurdles for the local television industry are examined in the report, Local Television Stations: Maintaining an Important Presence in 2016 & Beyond. Topics covered include the competitive media landscape, influence of consumer viewing options, and the variety of revenue streams being pursued.

Local Media Watch Blog

Highlighted Research
CBS RADIO AS IT APPROACHES IPO: Industry Position, Competitive Assessment, Valuation Estimates

CBS Radio Inc. (“CBS Radio”) is in the process of being spun out of CBS Corporation into a standalone publicly traded entity. It’s a fascinating moment for the industry as the comparisons between the new standalone radio group and existing players inevitably begin.

It made us wonder what the potential success for CBS Radio could be and if they have the potential to become the face of publically traded radio groups because of their size and profitability.

We examine in a new report and blog post.

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Special Report

Driving top-line growth is the number one CEO mandate to the CMO, according to Forbes Insights research.

However, most marketing executives struggle to achieve that objective. This research-based report provides actionable insights for CMOs and others looking for new and more effective models for marketing and advertising.

Read report