BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
Automotive Advertising to Reach $15.8 Billion in 2020
The Auto industry will spend more in 2020 on local advertising. In its latest vertical industry report, “Automotive Industry: Insights Into Local Advertising 2020,” BIA Advisory Services estimates that businesses in the automotive vertical will spend $15.8 billion on local advertising in 2020 across 16 media.
Traditional media will receive the larger share of the ad spend, followed by digital media.
More on the 2020 estimates here.
Purchase full report here.
U.S. Local Advertising Revenue to Exceed $161B in 2020, According to BIA Advisory Services’ Forecast
In its newly released U.S. Local Advertising Forecast 2020, BIA Advisory Services estimates total local advertising revenue in the U.S. will reach $161.3 billion in 2020, up from $152.5 billion this year, representing a growth rate of 5.8 percent.
Traditional media revenue will account for 58.5 percent of total local advertising in 2020 at $94.4 billion, increasing with the help of political spend from $93.2 billion in 2019. Online/digital revenue will grow to $66.9 billion in 2020, or 41.5 percent of total local media revenue, up from $59.3 billion in 2019.
BIA Unveils Local Over-the-Top (OTT) Advertising Forecast
BIA has expanded its local media advertising forecast to include local over-the-top (OTT) advertising. More on the new forecast here.
Transaction Update for Television and Radio (Year-to-Date):
- Local Media & Technology Daily – Looking Back, Looking Ahead, and Taking a Holiday Break December 13, 2019With 2020 nipping at the heals of 2019, it’s a perfect moment to reflect on the important news and trends that framed the media industry and impacted our business activities this year. To see what captured our attention, our analyst…
- Financial Businesses To Spend $18.2 Billion on Local Ads in 2020 December 10, 2019Financial businesses are a huge segment of local targeted ad spend and include businesses like auto insurance, financial planners, credit unions and mortgage brokers. Businesses in financial are heavily invested in advertising that targets their potential customers. It’s no surprise…
- Okay Boomer, Time to Change Ownership Regs and Business Models. November 22, 2019On the day Inside Radio’s lead story was the Third Circuit Court’s refusal to revisit its rejection of the FCC relaxed ownership rules, the FCC held its Symposium on Current and Future Trends in the Broadcast Radio and Television Industries.…
- BIA’s Local Ad Forecast: Automotive, Political Make the Move into OTT November 21, 2019BIA’s 2020 forecast puts total local ad spending (any geotargeted paid media ads) at $161 billion dollars. A new element to our forecast is breaking out Over-The-Top (OTT) ad spending targeting local audiences, along with separating Political into it’s own…