Data Platforms, Strategic Consulting, Valuations (1)

BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.

Current Insights & Analysis

Navigating the Local Ad Marketplace During the Pandemic

Webinar | April 7, 2020 | 2 pm EDT | Details

The Covid-19 pandemic is changing the local advertising landscape. Businesses are working tirelessly to ensure employee safety, while balancing concerns for their operations and bottom line. The balancing act is not easy.

Media sellers can help their advertisers find balance by communicate their customers’ needs for goods and services. BIA and SalesFuel will discuss how and where media sellers can support their local businesses.

Details and registration.

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Current Outlook for U.S. Local Advertising

We’re updating our estimates for the local advertising forecast in the U.S. and by market for 2020 and beyond. We will be making significant revisions to our prior forecast to incorporate considerations related to expanded political advertising and the impact of the COVID-19 virus.

Read our update here.

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Sizing Growth Opportunities for NextGen TV in Local Markets: Clear Upside Potential According to BIA Study

BIA’s forecast for NextGen TV reveals that local TV Groups stand to increase their revenue growth by 50 percent within the next ten years from NextGen TV rollouts. The forecast examines growth across TV OTA, TV Online, OTT, Retrans and Non-Broadcasting.

BIA’s Managing Director, Rick Ducey, and BIA’s Chief Economist and SVP, Mark Fratrik, presented BIA’s revenue forecast for NextGen TV at SMPTE’s DC Chapter Meeting on January 16, 2020. The conference examined the opportunity of ATSC 3.0 television and emerging 5G broadcast technologies for media companies.

Click for more findings from the forecast.

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Financial Vertical to Spend $18.8B in Local Advertising in 2020

The Financial vertical will increase their local ad spend in 2020 to $18.8B according to our new estimates. BIA’s estimates indicate traditional media will outweigh digital spending by getting 56.4 percent of the ad spend.
Auto & Direct Property Insurance has the majority of ad spend ($4 billion) with Investment and Retirement Advice ($3.8 billion) and Commercial Banking ($3.6 billion) rounding out the top-spending sub-verticals.

Examine how the industry will spend on local advertising in 2020 in the new report, Insights into Local Advertising – Financial Vertical.

Report details here.

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Local Media Watch Blog

Transaction Activity (as of Jan. 31, 2020)

Transaction Update for Television and Radio (Year-to-Date): 

$ 22 M
TV Transaction Value
$ 11 M
Radio Transaction Value
3
# TV Stations Sold
33
# Radio Stations Sold
Recent Reports
Products & Services Quicklinks

MEDIA ACCESS PRO

Instantly access broadcasting and publishing industry data with BIA’s data software service, MEDIA Access Pro.

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