BIA/Kelsey is the leading research and advisory company focused on the local advertising marketplace. Our research-driven insights, strategic analysis and competitive intelligence help clients drive growth and revenue. Our LEADING IN LOCAL conferences are also recognized as the preeminent events for the media community.
SMB & Consumer Research
Consumer Commerce Monitor™ (CCM) Hispanic Findings: Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social and online sources for local shopping. Nearly half (48.5 percent) of Hispanic consumers use mobile devices for local shopping, compared with 32 percent of non-Hispanics, and 42.5 percent report using their smartphones daily for local shopping.
Local Commerce Monitor (LCM) Findings: Franchisors are actively involved in the local online presence of their franchise businesses, often funding and controlling digital marketing activities at the local level, according to the latest findings from LCM – Wave 17, our ongoing study of the advertising behaviors of small and medium-sized businesses (SMBs.)More findings
Available & Upcoming
Local Media Watch
Men are Heavily Engaged with Their Mobile Devices When Shopping Locally [3/11/2014] By Rebecca Weingartner
Analyst Roundtable: Content Marketing Meets Call Monetization [3/10/2014] By Charles Laughlin
Telmetrics Maps Big Growth in Digital Call Measurement [3/6/2014] By Charles Laughlin
SMBs to Marry Social Media and E-commerce Strategies to Win Millennials [3/6/2014] By Meshach Cisero