Examine how advertising dollars are being allocated and how consumer media consumption behavior is driving marketing spend allocation.
Thurs., Sept. 28th 2 pm Eastern
The leading market-by-market investment reference guide for the radio industry, delivering five-year projections for online and over-the-air revenue and industry trend analytics.
The market report also profiles FM Translators in Arbitron markets rebroadcasting AM stations and multicast signals. To track the growth of online and digital activities across the industry, the report includes individual market level online advertising estimates.
The 750+ page book is updated and published quarterly after each of the Arbitron ratings periods. The third edition for 2017 was published August 2017.
Purchase the report online.
A complementary report co-authored by BIA/Kelsey and Share Rocket examines how broadcasters and publishers can quantify the value of their audiences to marketers and advertisers.