BIA/Kelsey is the leading data, research, valuations and strategic advisory consultancy focused exclusively on local traditional and digital media, advertising and marketing.
Restaurants Among 2017 Top Six Spenders in Georgia’s $4.1B Local Advertising Marketplace, According to BIA/Kelsey
LOCAL IMPACT Atlanta on October 12 will examine nationwide and local advertising trends in Georgia…
Examine how advertising dollars are being allocated and how consumer media consumption behavior is driving marketing spend allocation.
Thurs., Sept. 28th 2 pm Eastern
- NAB PILOT Presenting Local Media OTT Case Studies September 14, 2017Over-the-Top TV (OTT) is attracting new entrants and keeping some on the sidelines while they assess their best strategy. It’s “game on” for local TV broadcasters to put their premium video in front of multiscreen consumers in marketable formats. As…
- Location Intelligence Combining Beacon and GPS Data for Advertising and Consumer Acquisition September 13, 2017Reveal Mobile’s founder/CEO Brian Handly will keynote BIA/Kelsey’s LOCAL IMPACT Atlanta on October 12th to share insights and data about how mobile location data holds great promise for advertising performance. Handly will provide his perspective on the location data industry…
- Almost 1/3 of Automotive Ad Spending Going to TV in 2017 September 13, 2017According to BIA/Kelsey’s newly released report “Insights into Local Advertising — Automotive Vertical” businesses in the automotive vertical account for 10% of the total local advertising money that will be spent in the U.S. in 2017, which puts automotive third behind retail and…
- Fireside Chat with Tom O’Brien: Local TV and Digital Growth September 13, 2017BIA/Kelsey’s new “Fireside Chat” series features lively interactions with industry thought leaders who take a break from the press of day-to-day business to offer up some perspective. We launch this series with our new Executive-in-Residence who’s starting with us this…
The leading market-by-market investment reference guide for the radio industry, delivering five-year projections for online and over-the-air revenue and industry trend analytics.
The market report also profiles FM Translators in Arbitron markets rebroadcasting AM stations and multicast signals. To track the growth of online and digital activities across the industry, the report includes individual market level online advertising estimates.
The 750+ page book is updated and published quarterly after each of the Arbitron ratings periods. The third edition for 2017 was published August 2017.
Purchase the report online.
A complementary report co-authored by BIA/Kelsey and Share Rocket examines how broadcasters and publishers can quantify the value of their audiences to marketers and advertisers.