BIA/Kelsey is the leading data, research, valuations and strategic advisory consultancy focused exclusively on local traditional and digital media, advertising and marketing.
U.S. Local Ad Revenues to Exceed $174B in 2021 Powered by Strong Growth in Mobile, Social and Local Video, according to BIA/Kelsey’s Updated 2017 Local Advertising Forecast
Mobile Replaces Radio in the Top Five Media; Direct Mail Remains Dominant Player CHANTILLY, Va. (July…
The updated 2017 forecast provides a complete overview of paid U.S. local advertising. Estimates for nationwide and market-based advertising revenue estimates for twelve media.
Financial Service businesses face big challenges as their customers increasingly turn to digital for their shopping and banking needs. Learn about their marketing and advertising spend and behaviors in this report.
- Social Media is the Backbone of Small Businesses’ Digital Presence August 17, 2017Social media for the second year has topped as the most popular digital channel used by small businesses. 78% of small businesses say they use at least one social media channel according to BIA/Kelsey’s Local Commerce Monitor™, Wave 20 (Q3/2016). SMBs’ use…
- Mobile Geotargeted Zone Campaigns Increase Foot Traffic Conversion August 17, 2017Simpli.fi’s CEO Frost Prioleau recently shared with us some of his views, and a new product entry, into understanding how geotargeted ad spend drives offline conversion. Simpli.fi’s new product Geo-Conversion Lift takes on the problem of showing how geotargeted mobile…
- Vantage Points: More on Monetizing TV Ratings August 16, 2017In this edition of BIA/Kelsey’s Vantage Points, we introduce one of our new industry executive advisers and welcome him to our team. Tony Marinaro has 30 years experience in market research and consumer insights and is the former head of research for LIN…
- Vantage Points: Local Search Talent Insider August 15, 2017In this latest in BIA/Kelsey Vantage Points article, Hawthorne Search answers talent-related questions pertaining to digital and local search. For more than 15 years Robert Hawthorne and his team have been helping industry companies find key hires for all functional areas. In addition, Robert…
The most all-inclusive directory available of television stations detailing stations by market, group owners, station personnel and service providers.
More than 425 pages, the report includes an overview of each market, its major players, television transactions and BIA/Kelsey’s recent estimates of the gross advertising revenues. Convenient cross-reference tables detail stations by market, rank, call letters to market, city of license to market, and group owners’ headquarters by state and city. Graphical bar charts illustrate ethnic breakdowns for each market.
Purchase the report online.
A complementary report co-authored by BIA/Kelsey and Share Rocket examines how broadcasters and publishers can quantify the value of their audiences to marketers and advertisers.