BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
Rebound for Radio
The next six months will be an interesting time for Radio operators. As we get to the next stage of the pandemic and start to see unemployment numbers drop and businesses re-emerge, Radio is uniquely positioned to benefit from this recovery.
Details about new analysis and upcoming webinar here.
Selling Digital Marketing Services to Local Businesses
BIA hosted this webinar with SalesFuel to examine how to prepare to sell local digital marketing services. Broadcast executives Stephanie Slagle from Graham Media Group and Mike Hartel from Alpha Media both shared digital success stories.
Top TV Stations
BIA’s annual list of the Top 30 groups – ranked by total revenue – reveals rankings haven’t changed much since last year.
The top 5 slots remain unchanged and only seven of the top 20 changed, and each by only one position, up or down.
The rankings are based on ad revenue plus retrans revenue to estimate total station revenue.
Click here to view rankings.
Three Phases of COVID-19 Recovery with Data and Analytics
BIA and Revenue Analytics have combined their data to track the impact COVID-19 is having an impact on media inventory, demand, and pricing strategies, and offer details on the three phases of recovery.
Read the analysis here.
Transaction Update for Television and Radio (Year-to-Date):