This white paper explores how analysts can use an initial wide-ranging investigational step to discover target customers followed by refinement of selection criteria.
BIA/Kelsey LIVE, Episode 16: Facebook Earnings, Virtual Baristas and Sizing the On-Demand Economy
New report assesses the television industry by profiling 18 ownership groups and examines the impact of factors driving the industry over the next few years.
The 45-page report covers trends in local advertising and the shift to digital; political advertising; retransmission consent; the spectrum auction; ATSC 3.0 and much more. It includes an assessment of what the television industry and its potential value in 2020 and addresses a number of current and relevant questions.
New findings in Local Commerce Monitor™ (LCM) Wave 20 reveal SMBs rate social media monitoring highest as the marketing tool they plan to begin using in next 12 months, followed by customer ad analytics and business software.
What else will small and medium-sized business (SMB) marketers spend their money on in 2017? LCM Wave 20 offers insights relevant to those providing marketing, advertising and promotional services to small businesses.