Press & Media
- Call for Entries Now Open for BIA/Kelsey GOLOCAL Awards, Celebrating the Local Marketing Initiatives of National Brand
- Local Media Trends to Watch in 2015
- Top 5 Trends in Digital Out of Home – IAB
- Hyperlocal Execs’ 2015 Predictions (Part One) – Street Fight
Local Media Watch
Home and Trade Services SMBs Heavily Use Newspapers and Yellow Pages in Their Ad Mix [1/27/2015]
BIA/Kelsey Tactical Workshop: Mobile Search [1/26/2015]
Smaller SMBs Show Distinctive Behaviors in Latest Local Commerce Monitor Survey [1/23/2015]
BIA/Kelsey is the leading research and advisory company focused on the local advertising marketplace. Our insights, analysis and competitive intelligence help clients drive growth and revenue. Our conferences are also recognized as the foremost events for the local media community.
Featured Research
Apple Pay won’t take over the world in 2015. But it will have a noticeable impact on our favorite new topic: on demand local services. See our discussion on this topic during the mobile payments segment of our Interactive Local Media conference last month. More analysis here.
Advisory Reports
Think Global, Target Local: Multi-Location Advertising in the Mobile Age [1/20/2015]The Public Markets' 2014 View on Local Media Companies [1/15/2015]
BIA/Kelsey Top 10 Analyst Predictions for 2015 [12/2/2014]
SMB Research
LCM Wave 18: Home and Trade SMBs - Advertising and Marketing Trends [1/27/2015]LCM Wave 18: Advertising Trends of Core SMBs [1/23/2015]
Forecasts
Traditional Media Advertising Forecast Brief [12/19/2014]Online Advertising Forecast Brief [12/19/2014]
Social and Mobile Advertising Forecast Brief [11/21/2014]
Available & Upcoming
Webinar
Local Commerce Monitor Wave 18: Use of Newspaper Advertising
Tue., Jan. 20, 3:00 p.m. ET
Faster growth in digital advertising revenues will drive faster overall growth. What will 2015 look like? BIA/Kelsey joins LMA to discuss.
M&A Services
BIA/Kelsey offers investment banking services and private investments to companies in the media and entertainment, telecommunications, education, information services and business services sectors. Learn about BIA Capital and BIA Digital Partners.