BIA/Kelsey helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.

Current Insights & Analysis

What’s Ahead in 2018 for Advanced TV Platforms

Dec. 6, 2-3pm

BIA/Kelsey’s Advanced TV webinar series continues with a summary of developments in 2017 and a look ahead at expectations for 2018. We’ll sort out players, roles strategies and our panel will bring their own points of view to the discussion.

Our guests joining the discussion include:

Learn more and register. 

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Based on new survey findings of business advertisers, Plus Spenders advertisers (businesses spending more than $25,000/year) are using an average of 17 different media channels for their advertising and promotion.

“Over 85 percent of Plus Spender advertisers indicated they are already using some form of mobile advertising, and they intend to increase that usage next year by focusing on areas such as mobile search, mobile websites and mobile display,” commented Celine Matthiessen, VP Analytics and Insights.

BIA/Kelsey’s LCM, Wave 21 reports can be purchased a la carte in the BIA/Kelsey eStore. Subscribers of BIA ADVantage can view the research from the online dashboard found here.

The new wave of BIA/Kelsey’s Local Commerce Monitor™ (LCM) Wave 21 completed in the third quarter of 2017, indicates that SMBs intend to allocate 62.2 percent of their budget to digital media to promote their businesses next year. Read more public findings.

The LCM survey tracks SMB advertising and marketing spending, web footprint, media performance assessments, and opinions about key topics like emerging media and sales channels. For this survey, “SMB” is defined as a business having from 1 to 100 employees.

Subscribers of BIA ADVantage can login to view new research reports detailing the intentions and plans of TV/Cable advertisers and the advertising intentions of Plus Spenders (those spending more than $25,000/year) and Core advertisers (those spending less than $25,000/year). Research available for individual purchase

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42% of tv/cable advertisers are franchisees.
Profile of TV/Cable Advertisers

In the report, TV & Cable Advertising & Small Businesses, BIA details the activities and spending intentions of advertisers that use TV and cable advertising.

How much will small and medium-sized businesses (SMBs) spend next year? What are their top priorities for 2018? Subscribe to BIA ADVantage to get complete insights into the advertising and marketing plans of SMB advertisers.
More about BIA ADVantage.

Recent Reports

Local Media Watch Blog

Transaction Activity (as of 11/2017)

BIA/Kelsey tracks the value of transactions in TV and radio and the number of stations sold in each industry on a monthly and year-to-date basis. View all the details.

$ 4593 M
TV Transaction Value
$ 391 M
Radio Transaction Value
91
# TV Stations Sold
635
# Radio Stations Sold

“October saw a slight bump up in the number and dollar value of TV stations being sold, while radio stations sales slowed down a bit. Given that the most recent FCC change in local ownership rules primarily affect local TV stations, we should see a continuation of this trend for the next few months.”

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– Mark Fratrik, SVP and Chief Economist BIA/Kelsey

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