BIA/Kelsey offers research and consulting services focused on local traditional and digital media, advertising and marketing.
Financial/Insurance Services Among 2017 Top Five Spenders in New York State’s $13.7B Local Advertising Marketplace, According to BIA/Kelsey
LOCAL IMPACT New York on July 12 at the IAB Ad Lab will examine advertising trends…
A new insight report, “The Rise of Advanced TV Platforms: Programmatic TV, Addressable TV and Contextual Audience Networks,” examines three different parts of the advanced TV ecosystem: addressable TV, programmatic TV and a grouping this report defines as “contextual audience networks” (CAN).
- Why Do Some Small Businesses Prefer to DIY? June 28, 2017Small businesses in our Local Commerce Monitor™ survey of small businesses (Q3/2016) were split in their digital advertising implementation preferences. Of the small businesses in the full sample of the survey, 48.2% preferred a “Do It Myself” (DIY) model for digital advertising,…
- Small Businesses DIY vs. Agencies June 27, 2017Small businesses in our Local Commerce Monitor™ survey of small businesses (Q3/2016) were split in their digital advertising implementation preferences. Of the small businesses in the full sample of the survey, 48.2% preferred a “Do It Myself” (DIY) model for digital…
- NY State Ad Spend Expected to Reach $13.7 Billion in 2017 June 27, 2017At next month’s BIA/Kelsey LOCAL IMPACT: New York event we’ll be featuring a “share of wallet” session led by BIA/Kelsey’s Mark Fratrik joined by TVB’s Steve Sturm and comScore’s Steve Walsh to dissect our recently released ad forecast. We’ll highlight the $13.7 billion…
- BIA/Kelsey Forecasts Local Video Market Set to Grow $5.4 Billion by 2021 June 16, 2017BIA/Kelsey’s announced at Vidweek’s Programmatic Summit and in its new insight report, The Rise of Advanced TV Platforms, that its updated (June 2017) local video forecast calls for linear and digital video platforms to grow by $5.4 billion from $31.9 billion in 2017…
The digital advertising income of U.S. radio stations continued its ascent in 2016, as the industry reported a 14 percent increase in online revenues, compared with only a slight bump in over-the-air income, according the first quarter edition of BIA/Kelsey’s 2017 Investing In Radio® Market Report.
Washington, DC all-news station WTOP-FM was the top revenue-generation station, taking in $67.5 million in advertising revenues as the overall industry over-the-air advertising revenue stayed relatively flat at around $14.1 billion. The news-talk category experienced an overall improvement in 2016, likely due to the presidential year.
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BIA/Kelsey publishes an ongoing series of reports that provide a full range of data and insights from our proprietary Local Commerce Monitor™ (LCM) survey.
A recent report covering TV and Cable Advertising and Small Businesses examines SMBs that use TV or cable advertising and reveals their current and future usage of and spending on media, digital platforms and key marketing programs.
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