Detailed account of where advertisers in the health care vertical are spending ad dollars across traditional and digital media now and in the next five years.


Clarifying examination of the state of the advanced TV ecosystem including both local video and local digital advertising forecasts and executive interviews.

Local Media Watch Blog

Highlighted Research
Investing In Radio Market Report, Third Edition

The leading market-by-market investment reference guide for the radio industry, delivering five-year projections for online and over-the-air revenue and industry trend analytics.

The market report also profiles FM Translators in Arbitron markets rebroadcasting AM stations and multicast signals. To track the growth of online and digital activities across the industry, the report includes individual market level online advertising estimates.

The 750+ page book is updated and published quarterly after each of the Arbitron ratings periods. The third edition for 2017 was published August 2017.

Purchase the report online

Local TV Station Roadmap for Monetizing Social Media
BIA/Kelsey estimates the social media advertising industry in the U.S. will grow to $31.5 billion by 2021, from $14.9 billion in 2016.

A complementary report co-authored by BIA/Kelsey and Share Rocket examines how broadcasters and publishers can quantify the value of their audiences to marketers and advertisers.

Download the report now.

Learn about LCM Wave 20