BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
- 2019 U.S. Local Ad Forecast Update
- TV Attribution Webinar
- Quick Serve Restaurants
- AT&T Media 2019 Strategy
U.S. Local Ad Revenues to Reach $148.8B in 2019
BIA raising original forecast estimate slightly based on strong economy, early political advertising and strength of mobile advertising.
Traditional media will retain a significant portion (60 percent) of the overall spend, $89.2B, with digital ad revenue at 40 percent with $59.5B. However, the future of online/digital advertising revenue is progressively increasing.
More forecast findings here.
Purchase the full forecast here.
WEBINAR: TV Attribution: Opinions and Discoveries
Join us Thu., July 18, 2019 at 2 pm for the webinar, TV Attribution: Opinions and Discoveries. You’ll get expert insights on local TV attribution and the effect on the automotive industry.
Speakers include:
- Angela Betasso, Chief Revenue Officer, Tribune Media
- Brad Danaher, Director TV Solutions, Experian Marketing Services
- Cordie DePascale, SVP, Connect Partner Management, Mediaocean
- Greg Dixon, VP Automotive Client Development, TVSquared
- Will Felcon, Strategic Product Management – Advanced Advertising, Spectrum Reach
- Gini Resnick, Automotive Research Manager, Sinclair Broadcast Group
- Kevin Stuart, Vice President Research, Hearst Television
Local Advertising for Quick Serve Restaurants Expected to Hit $4 Billion This Year, With High Use of Direct Mail and Embrace of Mobile Targeting
Our latest vertical industry report, “Insights into Local Advertising – QSRs”, assesses the local ad spending within the Quick Serve Restaurant (QSR) category:
- Vertical will come close to spending $4 billion in local advertising this year.
- Digital advertising is on the rise, going from 36 percent in 2019 to 44 percent by 2023.
- QSR customers (Adults 18+) in the Washington, DC market heavily used the Internet and TV (40 percent each) to consume advertising.
AT&T Media 2019 Strategy Outlined in Release of New BIA Report
Report explains each major step of AT&T’s investment in video and digital advertising, along with its execution strategy.
CHANTILLY, Va. (June 10, 2019) – In a just released report, AT&T Media Strategy 2019, BIA Advisory Services explores the multi-billion-dollar investment into wireless, video and advertising services by AT&T and whether it will reshape the media market in the United States for millions of subscribers to its cable services. The report is a first in a series BIA will publish with partners to examine the technical advancements that are having a dramatic effect on the media business.
- The Value of Call Tracking Software and other Digital Marketing Tools July 10, 2019This is the latest in BIA Advisory Service’s Vantage Points series where we tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA Advisory Services. Tiara Gazarian, Director…
- Automotive Drives the Need for Local TV Attribution – Topic of Upcoming Webinar on July 18 July 10, 2019BIA and the Secret Society are collaborating on how attribution can help local TV drive grow revenue in the Automotive vertical and will kick this off in a July 18th webinar “TV Attribution: Opinions and Discoveries” to be held from…
- 2020 Elections Impacting $148.8 Billion Local Ad Spend for 2019 July 9, 2019An early start to the 2020 election, a strong economy, and most notably, increases in mobile and mobile-social advertising is driving the $148.8 billion estimate for local ad spend. BIA is raising its original estimate put out earlier this year…
- CPB Releases BIA Report on ATSC 3.0 and Public Media June 18, 2019In a report we’ve prepared for the Corporation for Public Broadcasting (CPB), BIA examines the opportunities of ATSC 3.0 and provides recommendations for public media entities as they plan their local market roll-out strategies. First, a foundational question must be…
BIA tracks the value of transactions in TV and radio and the number of stations sold in each industry on a monthly and year-to-date basis. View all the details.