Detailed account of where advertisers in the health care vertical are spending ad dollars across traditional and digital media now and in the next five years.
Clarifying examination of the state of the advanced TV ecosystem including both local video and local digital advertising forecasts and executive interviews.
- Making Location Intelligence Actionable for Partners, Brands & Agencies October 18, 2017Digital advertising is the growth engine in the advertising economy overall, but within that story mobile advertising is driving the headlines. BIA/Kelsey forecasts that geotargeted mobile advertising will nearly triple from $12.4 billion in 2016 to $33.3 billion in 2021.…
- The Zero Dollar Car: The Road to Monetizing Big Data October 15, 2017“I’m a software guy, not a car guy,” proclaims John Ellis, author of The Zero Dollar Car. Ellis began his tech career at Motorola then moved on to Ford and connected cars where he says they were looking at 2020…
- Local Impact: Atlanta Attendees Discuss Coca-Cola, Google Open Source Platform for Digital Signage October 13, 2017Greg Chambers, global group director of digital innovation for Coca-Cola, told BIA/Kelsey Local Impact conference attendees that, “Signage is in the DNA of Coke.” Digital signage is used to localize and contextualize brand messaging and engagement. Digital signage is a…
- JPMorgan’s Local Consumer Commerce Index Shows Overall Growth October 10, 2017JPMorgan Chase & Company’s Local Consumer Commerce Index analyses 20 billion transactions by 60 million Chase credit and debit card holders in 15 metro areas. Its most recently released report shows an overall 1.0 percent growth (June 2016 vs June 2017)…
The leading market-by-market investment reference guide for the radio industry, delivering five-year projections for online and over-the-air revenue and industry trend analytics.
The market report also profiles FM Translators in Arbitron markets rebroadcasting AM stations and multicast signals. To track the growth of online and digital activities across the industry, the report includes individual market level online advertising estimates.
The 750+ page book is updated and published quarterly after each of the Arbitron ratings periods. The third edition for 2017 was published August 2017.
Purchase the report online.
A complementary report co-authored by BIA/Kelsey and Share Rocket examines how broadcasters and publishers can quantify the value of their audiences to marketers and advertisers.