Forecast provides a complete overview of paid U.S. local advertising. Estimates for nationwide and market-based advertising revenue estimates for twelve media.
The digital advertising income of U.S. radio stations continued its ascent in 2016, as the industry reported a 14 percent increase in online revenues, compared with only a slight bump in over-the-air income, according the first quarter edition of BIA/Kelsey’s 2017 Investing In Radio® Market Report.
Washington, DC all-news station WTOP-FM was the top revenue-generation station, taking in $67.5 million in advertising revenues as the overall industry over-the-air advertising revenue stayed relatively flat at around $14.1 billion. The news-talk category experienced an overall improvement in 2016, likely due to the presidential year.
BIA/Kelsey publishes an ongoing series of reports that provide a full range of data and insights from our proprietary Local Commerce Monitor™ (LCM) survey.
A recent report covering TV and Cable Advertising and Small Businesses examines SMBs that use TV or cable advertising and reveals their current and future usage of and spending on media, digital platforms and key marketing programs.
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