BIA/Kelsey is the leading research and advisory company focused on the local advertising marketplace. Our research-driven insights, strategic analysis and competitive intelligence help clients drive growth and revenue. Our LEADING IN LOCAL conferences are also recognized as the preeminent events for the media community.
Advertising Zeros In
What does the term "mobile first" mean? Michael Boland explains and discusses the state of mobile local advertising with Tom Buono.
Local Commerce Monitor (LCM) Findings: Franchisors are actively involved in the local online presence of their franchise businesses, often funding and controlling digital marketing activities at the local level, according to the latest findings from LCM – Wave 17, our ongoing study of the advertising behaviors of small and medium-sized businesses (SMBs.)More findings
Local Commerce Monitor United Kingdom (LCM: UK): BIA/Kelsey’s LCM: UK reports that small to medium-sized businesses (SMBs) in the UK use more than 5 different types of media to engage with customers. The survey measures where SMBs are spending their advertising and promotional budgets and how their media usage and spending habits are evolving.
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Local Media Watch
At Leading in Local: ILM 2013: Mobile's "Inherently Local" Qualities [12/11/2013] By Jed Williams
At Leading in Local: ILM 2013: Social-Local and the Science of Engagement [12/11/2013] By Charles Laughlin
At Leading In Local: ILM 2013: Selling Through LinkedIn [12/11/2013] By Michael Taylor
At Leading in Local: ILM 2013: Creating the Perfect Local Sales Organization [12/11/2013] By Mike Boland