BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
- AT&T Media Strategy
- 2020 Local Political Forecast
- TV Attribution Webinar On-Demand
- 2019 U.S. Local Ad Forecast Update
AT&T Media Strategy 2019
From the initial U-Verse to DIRECTV, and now with the Time Warner & Turner content play, AT&T is attempting to deepen their position as a major content provider.
Examine AT&T’s strategy, technical advancements and investment to get a full understanding of why AT&T is an ever more important media business. More on the topic here.
Local Political Advertising to Top $6.55 Billion in 2020, According to BIA Forecast
CHANTILLY, Va. (Aug 5, 2019) – BIA Advisory Services estimates $6.55 billion will be spent in local political advertising in 2020. The firm forecasts that over-the-air (OTA) television will earn the majority of the ad spend (47 percent) at $3.08 billion. Online/digital outlets will receive $1.37 billion (21 percent), while $919 million (14.0 percent) will be spent on multichannel video programming distributors (MVPDs) and just over $312 million (4.8 percent) for Radio. The balance will go to other media.
Forecast available for BIA ADVantage clients.
Purchase the local political forecast here.
WEBINAR On-Demand: TV Attribution: Opinions and Discoveries
View this webinar to get expert insights on local TV attribution and the effect on the automotive industry.
Speakers include:
- Angela Betasso, Chief Revenue Officer, Tribune Media
- Brad Danaher, Director TV Solutions, Experian Marketing Services
- Cordie DePascale, SVP, Connect Partner Management, Mediaocean
- Greg Dixon, VP Automotive Client Development, TVSquared
- Will Felcon, Strategic Product Management – Advanced Advertising, Spectrum Reach
- Gini Resnick, Automotive Research Manager, Sinclair Broadcast Group
- Kevin Stuart, Vice President Research, Hearst Television
U.S. Local Ad Revenues to Reach $148.8B in 2019
BIA raising original forecast estimate slightly based on strong economy, early political advertising and strength of mobile advertising.
Traditional media will retain a significant portion (60 percent) of the overall spend, $89.2B, with digital ad revenue at 40 percent with $59.5B. However, the future of online/digital advertising revenue is progressively increasing.
More forecast findings here.
Purchase the full forecast here.
- Vantage Points: AT&T Media Strategy 2019 September 12, 2019In this edition of BIA Advisory Services’ Vantage Points series, Paul Connolly, President of Connolly Network Insight and strategic advisor to BIA, shares keen insights on AT&T’s media strategy and technical advancements that are having a dramatic effect on the…
- Will This Innovation Come to Local Radio? Agencies Hope So. September 11, 2019If local radio stations could offer over-the-air geofenced broadcast zones, the industry stands to gain up to $750 million in incremental annual revenue, according to a recent BIA Advisory Services study. Instead, radio stations have become the last major medium…
- On the Front Lines of Media: Reflections on our 500th Edition of Local Media & Technology Daily August 29, 2019BIA’s newsletter, Local Media and Technology Daily, just published its 500th edition this week. Since the launch of our newsletter program five years ago, we’ve attracted an audience of about 7,000 media, agency, brand, adtech and martech industry executives every…
- BIA Forecasts Radio Will Get $312 Million in Local Political Ad Spend in 2020 August 20, 2019Over-the-air radio will earn 5% of all political dollars in local BIA Advisory Service estimates $6.55 billion will be spent on local political advertising in 2020, with radio getting $312 million of local political advertising spend in 2020.The markets getting…
BIA tracks the value of transactions in TV and radio and the number of stations sold in each industry on a monthly and year-to-date basis. View all the details.