BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
- New Report: Advanced TV
- Local as a Service (LaaS)
- New Station-Level TV data in BIA ADVantage
- Local TV & Location-Targeted Mobile Campaigns
Advanced TV: BIA Forecast and Executive Views on Industry Progress & New Directions
Get a mid-year update on the state of Advanced TV in the new report: Advanced TV and Innovation in Local Television.
The report includes BIA’s local video and local digital ad forecast and examines opportunities for traditional media and pure plays as they vie for local media budgets.
Featured in the report are interviews with experts from companies representing different parts of the industry: Imagine Communications, IRI, iSpot, Operative, Sinclair Broadcast Group, Video and WideOrbit.
The rise of local marketing automation has reshaped the ecosystem for brands, agencies, local affiliates, and both digital and traditional media.
BIA has coined the term “Local as a Service” (LaaS) to designate the landscape of companies that exist to connect national brands to local consumers leveraging technology, platforms, data, and automation.
Learn more in our first-of-its-kind report, Local as a Service: National Brands, Local Activation, that offers BIA’s proprietary data to frame the landscape, along with results from a series of insightful interviews with several leading LaaS vendors, to include: 2adpro Media Solutions, Netsertive, Sproutloud and Surefire Local.
BIA Integrates Local Television Audience Data from comScore into its Advertising Intelligence Platform BIA ADVantage
comScore’s station-level local television data enhances the integrated, full view into local television markets delivered by BIA ADVantage.
BIA Advisory Services has integrated comScore’s local television audience measurement and ratings information into BIA ADVantage, a proprietary platform that delivers local market advertising intelligence. Leveraging comScore’s local television information delivers valuable audience details for every station in all 210 local television markets.
The data partnership between BIA and comScore offers instructive analytics and competitive insights broadcasters require to assess their market strength and competition in a way not previously possible.
Read more about the data integration | Learn more about BIA ADVantage
New Complimentary Report
BIA estimates ad spending in local TV and location-targeted mobile will nearly reach $43 billion in 2018. Advertisers will spend $20.8 billion in local television and $22.1 billion in location-targeted mobile to target audiences in 2018.
The report Local TV and Location: How Targeted Mobile Intelligence Creates High Impact Campaigns examines the growth for each media and how marketers are integrating the channels to unify their ability to effectively reach, target and engage consumers in a multi-platform environment.
“Today’s marketers increasingly rely on data-infused audience targeting to deliver relevant cross-platform messaging throughout the consumer’s journey to purchase. TV and mobile are two of the most powerful platforms that audiences are using daily in a unified, not fragmented, experience. Advertisers who integrate audience targeting on TV with location targeting on mobile can achieve an incredibly powerful one-two marketing punch.” Rick Ducey, report author and managing director, BIA Advisory Services
- It’s Getting to be that Time of Year Again: Building Your 2019 Revenue Budget August 8, 2018Local media executives already are or soon will be headed into budgeting season. CEOs, CROs, and CFOs will be working with executives at their various business units to develop top-level views of advertising expectations and other secular and cyclical industry…
- Online and Brick & Mortar Retail Spending $30.16 Billion in Local Ads in 2018 July 20, 2018BIA forecasts that the spend on retail will increase to $32.93 billion by 2022. With the increase in mobile usage throughout this forecasted period, mobile advertising is going from 7.9% of the total retail spends in local to 12.7% in 2022.…
- Local as a Service (LaaS) Firms Making Their Marks July 12, 2018National brands want to both look good at the local level and drive engagement. Balancing brand policies with local autonomy is boosted with automated platforms. The “Local as a Service” (LaaS) space is dynamic and innovative, comprising a landscape of companies…
- Innovation in Advanced TV in Local Markets Continues July 11, 2018BIA Advisory Service’s released our latest report in the advanced TV series, Advanced TV and Innovation in Local Markets. To dig into the current marketplace trends and get informed views about what the leading indicators are and what we should expect to see, we’ve…
BIA tracks the value of transactions in TV and radio and the number of stations sold in each industry on a monthly and year-to-date basis. View all the details.