BIA Estimates Local Broadcast TV Ad Revenues to Top $23.8 Billion in 2024, Bolstered by Political and Increased Auto and Legal Ad Spending

BIA Advisory Services estimates the local broadcast TV industry in 2024 will generate $23.8 billion in advertising revenue, with $21.7 billion in over-the-air (OTA) revenue and $2.1 billion in digital television. This estimate indicates an 11 percent increase over 2023 for the television industry.

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Takeaways from BIA’s Updated U.S. Ad Forecast for 2023

BIA issued an update to its 2023 U.S. Local Advertising Forecast in late June 2023. Economic and industry factors – plus input from BIA’s annual surveying of media companies – were reasons behind the adjusted estimates.

In this podcast, get a sense of BIA’s expectations for local advertising revenue this year across media channels like TV, Radio, CTV/OTT, and more. Then, hear about the opportunities for the second half of 2023.

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BIA Launches MAPro Breeze

BIA’s MEDIA Access Pro™ (MAPro) is the broadcast industry’s resource for thousands of fields of data on TV and radio groups and stations. MAPro Breeze™ is a new service that streamlines access to MEDIA Access Pro™ information.

Details here.