U.S. local advertising revenues are projected to reach over $146 billion in 2016. Is your business organized and positioned to earn a share of this opportunity?
BIA/Kelsey helps companies competing in today’s interactive local advertising and marketing environment define and capture their best opportunities.
BIA/Kelsey Report Evaluates CBS Radio as It Approaches IPO
New, 60-plus-page report offers insights into the local advertising marketplace, the radio industry, CBS Radio…
BIA/Kelsey NEXT, Dec. 5-7, Boston, MA
Join us for our premiere event focused on understanding, mastering and strategizing the next waves of technology usage, integration and implementation in local digital media.
The opportunities and hurdles for the local television industry are examined in the report, Local Television Stations: Maintaining an Important Presence in 2016 & Beyond. Topics covered include the competitive media landscape, influence of consumer viewing options, and the variety of revenue streams being pursued.
- Hibu Bundles Facebook Services for SMBs September 29, 2016Hibu Inc. has refocused its business on digital SMB and brand marketing. The Yellowbook company announced it’s joining the Facebook Marketing Partner program to deliver bundled advertising targeting and reporting for small businesses in the United States. The company, now…
- The AWS of Back Office: A Conversation with Helpware September 28, 2016At a time when business functions can be atomized, Helpware brings together elements of on-demand and enterprise Saas. This takes form in a service that lets companies outsource back-office operations. The benefit, according to founder Andy Steuer, is to allow businesses…
- Case Study: Using Data to Drive Sales (video) September 27, 2016In the age of big data, customer insights are increasingly applied to optimize selling and boost retention. At BIA/Kelsey ENGAGE, Matrix Solutions CEO Mark Gorman demonstrated how he’s applying these principles. The outcome: A Matrix partner used a more informed data position…
- The Why Behind What SMBs Buy and Other Interesting Insights From LCM 20 September 27, 2016Fall is usually ushered in by shorter days and lots of pumpkin spice lattes. At BIA/Kelsey fall is the time we release data from our annual survey of small businesses, The Local Commerce Monitor™ now in Wave 20. BIA/Kelsey’s Local Commerce…
CBS Radio Inc. (“CBS Radio”) is in the process of being spun out of CBS Corporation into a standalone publicly traded entity. It’s a fascinating moment for the industry as the comparisons between the new standalone radio group and existing players inevitably begin.
It made us wonder what the potential success for CBS Radio could be and if they have the potential to become the face of publicly traded radio groups because of their size and profitability.
We examine in a new report and blog post.
Driving top-line growth is the number one CEO mandate to the CMO, according to Forbes Insights research.
However, most marketing executives struggle to achieve that objective. This research-based report provides actionable insights for CMOs and others looking for new and more effective models for marketing and advertising.