Data Platforms, Strategic Consulting, Valuations (1)

BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.

Current News

Mobile Advertising Expected to Surpass Direct Mail for the First Time, in BIA’s 2022 U.S. Local Advertising Forecast; As Economy Grows and Overall Spending Reaches $161.5B

BIA Advisory Services forecasts that for the first-time mobile advertising spending will surpass direct mail as the top media advertising platform in 2022. As revealed in BIA’s U.S. Local Advertising Forecast 2022, the overall local U.S. advertising market is expected to reach $161.5 billion – a 10.1 percent YoY growth – buoyed by overall strong economic tailwinds coming out of 2021.

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Latest Podcast
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Revenue, Management, Selling: Results from SalesFuel’s 2021 State of Media Sales Survey

SalesFuel’s Founder and CEO C. Lee Smith joins BIA’s Rick Ducey to discuss highlights from the 11th State of Media Sales survey of about 400 media sales reps and media sales managers including broadcast TV, cable, radio, newspaper, magazines, direct response and those how have more than half of their revenue from digital sources. Key points in the discussion include revenue trends; sales management perspectives on challenges and opportunities leading sales teams; and a view from on the ground media sellers.

Listen now.

Recent Webinar
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Paradigm Shifts in Local Video Advertising: Audience Building, Targeting, and Measurement

Rick Ducey, BIA’s Managing Director, examined the local video marketplace and shared BIA’s ad forecast for 2022. Along with Mitch Oscar, Director of Advanced TV Strategy at USIM, Ducey also hosted a comprehensive Q&A session with an expert panel to answer questions about audience building and targeting, and measurement.

Learn More.

Local Media Watch Blog

Transaction Activity (as of July 30, 2021)

Transaction Update for Television and Radio (Year-to-Date): 

$ 4 M
TV Transaction Value
$ 109 M
Radio Transaction Value
# TV Stations Sold
# Radio Stations Sold
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