BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
New Report Examines Substantial Growth in Over-The-Top (OTT) Ad Spending and the Rising Rate of Programmatic Deals
A new report from BIA Advisory Services examines the increasing value of Over-the-Top (OTT) advertising and the current state of direct and programmatic buys. Sponsored by Madhive, the free report, The Local Programmatic Marketplace – OTT and Digital Reach Extension Channels, explores local OTT advertising trends and programmatic buying that provides access to a network of OTT ad inventory from a variety of publishers. The paper includes findings from executive interviews performed for the preparation of the paper. Participants included local TV group executives, agencies, technology solution providers, along with OTT platforms and aggregators.
Targeting and Customization Solutions with CTV
In this podcast, BIA’s Leyla Chatti talks with Walt Horstman, the Senior Vice President, and General Manager at Xperi, about CTV. They discuss how CTV is providing advertisers with targeting and customization solutions for their TV messages.
Horstman shares his vast experience about CTV and the streaming space to explain what is possible right now and the unique value proposition CTV offers advertisers. He also examines the key challenges for marketers as they add CTV commercial inventory into their television campaigns.
2022 Winning Local Media Sales: Out-of-Home Opportunities
In the local advertising marketplace, one channel is worth noticing this year: Out-of-Home (OOH). Recent data points speak to the recovery this channel is experiencing post pandemic and the growth over the last year:
- BIA’s forecast estimates the channel will grow 8.4% year-over-year, which is up 25% from drastic declines in 2020
- The Out of Home Advertising Association of America (OAAA) reported in August that OOH ad revenues in the second quarter of 2022 have nearly reached 2019 levels.
View this webinar as BIA and SalesFuel examine this channel and identify opportunities for local sellers. View On-Demand.
Transaction Update for Television and Radio (Year-to-Date):