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BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.

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BIA Increases 2022 Estimates for U.S. Local Advertising Revenue to $173.3B Indicating Strong Expectations around Digital and Political

BIA Advisory Services has increased its 2022 U.S. Local Advertising Forecast estimate to $173.3 billion, from its earlier estimate of $161.5 billion issued late summer. The 2022 forecast indicates an 11.4 percent increase over 2021 due to faster than anticipated growth in digital advertising and a strong political year. Traditional media ad revenue still maintains a slight advantage over digital at 50.8 percent of the ad spend ($88B), while digital media will get 49.2 percent of the ad spend at $85B.

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Expectations for Automotive in 2022

The Automotive Market has undergone some major disruptions throughout the pandemic.  In 2022, with supply chain issues getting ironed out and pent-up demand by consumers, Automotive advertising spending is forecast to increase 39.6%, but still $3 billion behind 2019 spending.

Listen to this podcast to hear Mark Dugan, a consultant for BIA, share insights on Automotive advertising spend in the key media channels and tips for media sellers to increase their revenue in the Automotive vertical.

Listen now.

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2022 Winning Local Media Sales: Series Kickoff

Looking for the best opportunities in your local markets this year? Wondering which business verticals are going to spend the most on digital in 2022? Want to know what media channels verticals will favor?

BIA and SalesFuel will regularly address these questions this year during the new series: 2022 Winning Local Media Sales.

Watch On-Demand.

Local Media Watch Blog

Transaction Activity (as of December 31, 2021)

Transaction Update for Television and Radio (Year-to-Date): 

$ 4 B
TV Transaction Value
$ 178 M
Radio Transaction Value
74
# TV Stations Sold
700
# Radio Stations Sold
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