BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
Current News
Local Radio Topped $13.6 Billion in 2022, Growing Just Over Seven Percent Year over Year, according to BIA Advisory Services Estimates
In the first edition of its Investing In Radio® Market Report for 2023, BIA Advisory Services reports that total local radio over-the-air and digital revenue for 2022 topped $13.6 billion in 2022, growing 7.4 percent from $12.6 billion in 2021. Over-the-air advertising grew 2.2 percent to $11 billion (up from $10.7 billion in 2021) and digital income rose 35 percent to $2.6 billion (up from $1.9 billion in 2021).
Latest Podcast
Verticals in the Spotlight: Mattress & Sleep Centers/Furniture Stores
In this first episode of Verticals in the Spotlight, BIA analysts focus on two large and important verticals for local advertising – Mattress & Sleep Centers and Furniture Stores.
Listen now to hear how these verticals have recovered from the pandemic, the top media channels attracting the most advertising dollars for each vertical and what opportunities are emerging for local sellers.
On-Demand Webinar
The State of Media Sales Survey Results 2023
What are the top priorities, challenges, and expectations of today’s sales professionals? Get key findings from the annual State of Media Sales Survey in a webinar co-hosted by BIA and SalesFuel.
- BIA’s Take on Retail Media Networks for Consumer Goods Technology June 6, 2023Online retailers have a wealth of first-party consumer shopping and buying behavior. They know what shoppers search for, click on, add to their carts, and then remove only to add it back again a few more times. The amount of…
- Tracking Ad Spend Recovery from the Pandemic by Business Verticals June 1, 2023The pandemic shook the world and affected many business verticals, disrupted economies and reshaped industries. As governments imposed strict lockdowns, businesses faced a multitude of challenges, with issues like supply chain delays, rising interest rates, employment issues, tech layoffs, economic…
- Economic Pulse: BIA’s Monthly Quick Take for May 2023 May 30, 2023Earlier this year, in this very blog, I posed one question everyone has been asking and another that had been bugging me – First, ‘Are we in a recession?’ and second, ‘Does it even matter?’ Now, with nearly half the…
- iHeartMedia is the Top-Billing Radio Owner in 2022 May 9, 2023Recently, we released our annual list with the Top 10 Radio Stations by over-the-air revenue. Now, let’s look through the filter of radio station owners and see who made it onto the top billing list for 2022. First, it’s worth…