BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
BIA Estimates Local Broadcast TV Ad Revenues to Top $23.8 Billion in 2024, Bolstered by Political and Increased Auto and Legal Ad Spending
BIA Advisory Services estimates the local broadcast TV industry in 2024 will generate $23.8 billion in advertising revenue, with $21.7 billion in over-the-air (OTA) revenue and $2.1 billion in digital television. This estimate indicates an 11 percent increase over 2023 for the television industry.
Takeaways from BIA’s Updated U.S. Ad Forecast for 2023
BIA issued an update to its 2023 U.S. Local Advertising Forecast in late June 2023. Economic and industry factors – plus input from BIA’s annual surveying of media companies – were reasons behind the adjusted estimates.
In this podcast, get a sense of BIA’s expectations for local advertising revenue this year across media channels like TV, Radio, CTV/OTT, and more. Then, hear about the opportunities for the second half of 2023.
BIA Launches MAPro Breeze
BIA’s MEDIA Access Pro™ (MAPro) is the broadcast industry’s resource for thousands of fields of data on TV and radio groups and stations. MAPro Breeze™ is a new service that streamlines access to MEDIA Access Pro™ information.