BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
BIA Projects $165.7 Billion in 2023 for the Local Advertising Marketplace
BIA’s newly released 2023 U.S. Local Advertising Forecast estimates revenues across all media in the U.S. will reach $165.7 billion in 2023, indicating flat year-over-year revenue expectations. However, removing political advertising revenue from the estimate, BIA projects $165.2 billion in total local advertising next year, a 4.8 percent increase in local advertising year-over-year.
Economic Influencers on the 2023 U.S. Local Advertising Marketplace
BIA’s 2023 U.S. Local Advertising Forecast delivers a significant gauge on how the economy will affect nationwide and local market advertising. BIA’s CEO & Founder, Tom Buono, discusses the economic underpinnings of the firm’s latest revenue estimates with Nicole Ovadia, BIA’s VP of Forecasting and Analysis.
Top Recession-Proof Opportunities for 2023
As local sellers set budgets and make plans for next year, economic uncertainty is concerning. Look ahead to next year to identify recession-proof verticals.
Transaction Update for Television and Radio (Year-to-Date):